Beth LaPierre, Kodak - iStrategy Atlanta

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SOCIAL INTELLIGENCEFROM HEARING TO LISTENING Beth LaPierre Chief Listening Officer Eastman Kodak @bethlapierre

Social Analytics: The Three-Letter Word…ROI

Social Intelligence: Actionable Insights,[object Object]

KODAK TODAY: OUR BUSINESS CONSUMER DIGITAL GROUP Retail System Solutions Kodak Gallery Digital Capture and Devices Inkjet Systems Prepress Solutions Digital Printing Solutions Business Solutions and Services GRAPHIC COMMUNICATIONS GROUP

WHY LISTENING FOR KODAK? 175,000+ conversations about ‘Kodak’ in the past 30 days M

SOCIAL ANALYTICS That three-letter word…ROI

SOCIAL ANALYTICS: ALL ABOUT US The collection, analysis and presentation of social media data to measure, optimize and recalibrate marketing programs and initiatives. ROMI: Use social metrics to measure campaign success Tracking: Measure conversation via social channels Lead Gen: Monitoring social for sales opportunities

SOCIAL ANALYTICS: METRICS REACH: How many people saw our message? ENGAGEMENT: How many people reacted to our message? INFLUENCE: What is the reach and engagement of our ambassadors? IMPACT: Did we accomplish what we set out to do? Always based on a business objective

SOCIAL ANALYTICS: CAMPAIGN DASHBOARD OWNED MEDIA PERFORMANCE CONVERSATION MANAGEMENT TOPIC VOLUME + SENTIMENT

SOCIAL ANALYTICS: SOCIAL MEDIA DASHBOARD CONVERSATION DRIVERS INDUSTRY CONVERSATION SMM PERFORMANCE COMPETITOR WATCH

SOCIAL INTELLIGENCE THE STRATEGIC SIDE OF SOCIAL MEDIA

SOCIAL INTELLIGENCE: KODAK KIOSKS FEMALE MALE

SOCIAL INTELLIGENCE: KODAK DVCs @brendanhughes I would recommend the Kodak Zi8- you can link in external mic @ClaireBoyles I would recommend the Kodak Zi8 - you can also plug in an external mic @CornOnTheJob My 2 cents worth, go for the Kodak zi8, highly recommend it. @cosmicgirlie flips are great but check out kodak Zi8, its similar but has expandable memory slot for cards and external mic

RESOURCESSocial Media eBook: Kodak.ly/KODAK_SMB2B SOCIAL: Kodak.com/go/KodakB2BB2C SOCIAL: Kodak.com/go/FollowUsMe: @BethLaPierre

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