This document summarizes current and future mobile trends in Southeast Asia. It finds that the region has experienced rapid growth in smartphone adoption and mobile internet usage. Southeast Asia now has the highest mobile penetration rate globally, with over half the population accessing the internet mostly through smartphones. As the population is young and incomes are rising, the region is an important emerging market for both local and global mobile developers and businesses.
Leading Mobile App Development Companies in India (2).pdf
Current & future mobile trends of south east asia @ innotech cambodia
1. Current
&
Future
Mobile
Trends
of
South
East
Asia
Innotech
Cambodia
17th
&
18th
march
2016
Athi
Selvanayagam
Venture
Partner,
1337
Ventures
nishky@1337.ventures
Eric
Ku
COO,
iTrain
Asia
eric@itrainasia.com
2. More
than
2,000
developers
in
Asia
has
taken
iTrain
Asia
Mobile
Development
Course
and
CerEficaEon
More
than
5,000
lecturers
&
students
in
Asia
has
been
trained
with
iTrain
Asia
Mobile
Development
Content
Indonesia
Thailand
Philippines
Malaysia
Myanmar
Singapore
6. Current
&
Future
Mobile
Trends
of
South
East
Asia
Innotech
Cambodia
17th
&
18th
march
2016
Athi
Selvanayagam
Venture
Partner,
1337
Ventures
nishky@1337.ventures
Eric
Ku
COO,
iTrain
Asia
eric@itrain.com.my
7. SEA Population
Source:
World
Popula/on
Review
(2014)
China, 1392!
India, 1262!
EU, 741!
US, 319!
SEA, 627!
Population (in Millions)!
15!
254!
7!
30!
54!
101!
5!
68!
93!
Cambodia!
Indonesia!
Laos!
Malaysia!
Myanmar!
Philippines!
Singapore!
Thailand!
Vietnam!
Population (in Millions)!
8. Young: More Than 67% Are
Under 35 Yrs!
Source:
UBS
report
“ASEAN
E-‐commerce”
at
13
June
2014
/
Global
Demographics
42%
45%
24%
40%
37%
43%
32%
29%
27%
31%
26%
27%
14%
14%
25%
16%
22%
19%
8%
7%
17%
9%
10%
8%
5%
4%
8%
5%
6%
4%
Vietnam
Thailand
Singapor
Philippine
Malaysia
Indonesia
Age
profile
of
ASEAN
neEzens
15-‐24
25-‐34
35-‐44
45-‐55
55+
Greater
than
51%
of
the
populaEon
in
Cambodia
are
below
the
age
30
9. They are Becoming Richer
Source:
UBS
report
“ASEAN
E-‐commerce”
at
13
June
2014
/
Global
Demographics
/
Macquarie
Research
2014
Income
per
capita
is
growing
fast
enough
to
drive
rising
affluence,
much
faster
than
global
average
2.0%
4.1%
4.6%
4.1%
5.7%
6.3%
1.5%
2.7%
2.1%
1.4%
3.2%
2.9%
1.2%
2.3%
1.30%
0.8%
2.0%
1.5%
Global
Avg
Indonesia
Thailand
Philippines
Malaysia
Singapore
2009-‐14
2014-‐19
2019-‐24
10. SEA Internet Adoption
Increasing Fast!
14M!
31M!
18M!
4M!
55M!
34M!
194M!
New internet
users!
360M!
Internet users!
2010! 2020!
62% !
Est. internet
penetration!
25% !
2010 internet
penetration!
2014!
33% !
2014 internet
penetration!
20M!
41M!
20M!
4M!
71M!
44M!
156M!
204M!
1/3
of
the
populaEon
in
Cambodia
has
access
to
the
internet
12. SEA Has Highest Mobile
Penetration Rate!
Source:
Global
web
index,
March
2014
from
Ystats
Cambodia
157%
Singapore
152%
Thailand
150%
Vietnam
141%
Malaysia
137%
Indonesia
121%
Philippines
114%
SEA
Avg
119%
Global
Avg
98%
China
95%
Country
|
PenetraEon
All
major
SEA
countries
are
now
all
above
the
global
average
in
mobile
penetraFon
19. APAC is the largest and fastest growing smartphone market in the world!
Global smartphone shipments, millions
Source: Canalys
Annualsmartphoneshipments(M)
20. Mobile usage is exploding in APAC - the average user
spends 2.5 hours / day on their
smartphone
APAC countries
Average time spent on smartphone/day, minutes
Source: Millward Brown
22. “The mobile war is
over and the app
has won”
venturebeat.com 2013/04/03
86%
14%
TIME
SPENT
ON SITES
TIME
SPENT
ON APPS
USER TIME SPENT
ON MOBILE DEVICES
APPS > SITES
23. 66%
SITES
6%
APPS
28%
SITES &
APPS
PRIMARY CHANNEL FOR
COMMERCIAL TASKS
INDUSTRY
SNAPSHOT
75%
OF
AUTOS
USERS
60%
OF
FINANCE
USERS
70%
OF
TRAVEL
USERS
71%
OF
RETAIL
&
TECH
USERS
64%
OF
LOCAL
SERVICES
USERS
...
USE
SITES
MORE
OFTEN
FOR
COMMERCIAL
TASKS
86%
14%
TIME
SPENT
ON
SITES
TIME
SPENT
ON APPS
14%
40%
GAMIN
G &
ENT.
26%
SOCIAL
20%
OTHER
USER TIME SPENT
ON MOBILE DEVICES
Time spent Value for your business!
24. 64%
62%
59%
51%
43%
56%
45%
38%
33%
32%
51%
42%
43%
38% 39%
44%
32%
21%
24%
20%
30%
19%
15% 14%
15%
22%
17%
13% 13% 12%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Internet
Newspaper or magazine
In-store promotional display
TV
Outdoor ad
Radio
The Internet is the primary form of influence
at each stage of a consumer journey
Become
interested
Begin
evaluating
Compare
prices and
features
Final decision
on which to
buy
Final decision
on where to
buy
Offline
sources
Source Use at Each Step
*
Source:
Malaysia
ROPO,
Netpop
Research,
LLC
24
25. This is not a distant global possibility but a local, near term opportunity
“Smartphones and tablet computers
are expected to boost online retail
sales in APAC to >$400B a year by
2018”
Euromonitor
Source: Euromonitor; Channel News Asia
X
2.3
(c.20%
Y/Y)
$186B
2013
2018
$428B
32. Mobile Platforms: Both? All 3?
• 37%
of
all
mobile
dev
target
both
iOS
and
Android.
• 7%
target
none
of
the
top
3
33. App Categories
Games
515,715
23%
EducaEon
208,041
9%
Entertainment
142,646
6%
Lifestyle
195,544
9%
Business
231,658
10%
Books
71,757
3%
UEliEes
5%
Travel
4%
Music
3%
Reference
2%
Sports
2%
ProducEvity
3%
Health
&
Fitness
3%
News
2%
Photo
&
Video
2%
Finance
2%
Medical
2%
Social
Networking
2%
Food
&
Drink
3%
NavigaEon
1%
Catalogs
1%
Weather
0%
Games
EducaFon
Entertainment
Lifestyle
Business
Books
UFliFes
Travel
Music
Reference
Sports
34. Developers Have Conquered the Phone
with Apps
• >
9
Million
App
Developers
• 800,000
new
developers
every
year
• >
1,900,000
Apps
on
Apple
App
Store
• >
1,000,000,000
iOS
Devices
• >
100
Billion
Downloads
• >
$25
Billion
paid
out
35. Developers are Conquering the Wrist
Apple
Watch
10,000
apps
Android
Wear
4,000
apps
Pebble
7,000
apps
38. Developers are Conquering the Sky
Raised
$75M
to
build
an
industrial
UAV
developer
plamorm
(May
2015)
hnp://dev.dji.com/
“Android
for
drones”
hnp://dronekit.io/
OS
for
commercial
drones
hnp://www.airware.com/developers
51. Can AppStore Alone Support
Developers?
• Only
1
in
9
developers
that
rely
on
app
store
revenues
are
in
the
safe
zone
52. E-Commerce – The Winning
App Revenue Model
E-‐Commerce
Sales
$300
Bn
App
Store
Sales
$40.
5Bn
AdverEsing
$34
Bn
53. Model #1: Apps as a Channel
• Transact
through
the
App
• Nearly
60
percent
of
Amazon.com
customers
shopped
using
a
mobile
device
during
the
2014
holiday
period
55. Model #3: Apps as a Platform
• Enable
others
to
build
e-‐commerce
businesses
on
top
of
your
app
56. SEA Has Very Low eCommerce
Penetration !
E-‐commerce
shopping
makes
up
just
1-‐2%
of
total
retail
sales
in
SEA.
This
compares
with
16%
in
Korea,
10%
in
Japan
and
8%
global
average
Source:
Euromonitor,
BofA
Merrill
Lynch’s
eCommerce
Report
as
of
May
2015
and
SingPost
Report
as
of
Jan
2015
US:
8.4%
Korea:
16.3%
Japan:
10.4%
Australia:
8.2%
Global:
7.9%
China:
8.5%
SEA:
1-‐2%
E-‐Commerce
as
%
of
Total
Retail
Sales
(2014)
72. Whats the future of
Mobile Platforms?
• With
the
current
stalemate
in
the
plamorm
wars…
• With
the
evoluFon
to
data-‐centric
apps,
moving
the
focus
away
from
operaFng
systems
and
into
the
cloud
78. Current
&
Future
Mobile
Trends
of
South
East
Asia
Innotech
Cambodia
17th
&
18th
march
2016
Athi
Selvanayagam
Venture
Partner,
1337
Ventures
nishky@1337.ventures
Eric
Ku
COO,
iTrain
Asia
eric@itrainasia.com
