Village de l'innovation by ca 2015
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My presentation arround innovation and UX for the Village de l'Innovation by CA, Sept 2015
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Village de l'innovation by ca 2015
- 1. 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 Experience Utilisateur et Innovation ? Petit retour d’experience ! David Nahon http://bit.ly/iVEvangelist Directeur du Laboratoire d’immersion virtuelle (iV Lab) de Dassault Systèmes Chargé de mission Stratégie et Développement au CA de l’AFRV
- 2. 2 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 Immersive Virtuality Lab, a.k.a iV Lab Innovation Lab @ 3DS, part of the 3DEXPERIENCE Lab Research new offers being Valuable Usable Feasible In the 12 Industries 3DS serves By developing “Concept Experiences” like others make “Concept Cars” featuring iV technologies
- 3. 3 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 And showcasing them in 3DEXPERIENCE Playgrounds
- 4. 4 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 From – « Le Cerveau Magicien », Roland Jouvent « The Horse is our connection to the real »
- 5. 5 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 BikEpic explore how social networks can trigger purchasing decisions based on “Augmented Selfies”, leveraging the recently released Kinect 2 https://twitter.com/bikEpic3DS http://youtu.be/Ude8gOkf_rA
- 6. 6 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 Never Blind in VR explore how to replace a CAVE by a VR Headset, by adding technologies able to recreate social interactions and self body presence http://www.3ds.com/never-blind-in-vr
- 7. 7 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 Our methodology Usually Open and Always Iterative Start with an original Idea Try various implementations, and discover the magic UX opportunities and the technical constraints (Semi Closed Lab) Evangelize internally and crowd source the value and potential industrial usage (Open Lab) Specialize the experience toward 1 best minimal vital experience Share it with potential customers under NDA (Open Lab) or fully open (Playgrounds) Articulate the final value and share it with 3DS product R&D / Industries so as to integrate innovation and develop business Opportunistic Strongly connected to Communication !
- 8. 8 3DS.COM©DassaultSystèmes|ConfidentialInformation|9/16/2015|ref.:3DS_Document_2014 Thank you ! Reach me at http://bit.ly/iVEvangelist David.Nahon@3ds.com
Notes de l'éditeur
- 9H40 10H05 : David Nahon, Dassault Système : Quelles sont les technologies de la réalité virtuelle ? La technologie, sa maturité, les champs du possible, son évolution et les perspectives tion
- Cognitive load is reduced when talking to the Horse Emotions are directly connected to the senses; Fear and Disgust (emotions) are controling our sensorial behavior (openess of the nose, eye, mouth …) we cannot prevent to feel emotions unless we cut the senses: our emotions are driven by our senses The horse is our internal, instinctive animal, talking to the horse is how primal emotions are trigered Memorization is also linked to emotions: better lasting experience, more insights ….
- http://www.3ds.com/industries/consumer-packaged-goods-retail