With so much content being generated every day, how do you ensure your voice is heard online? How do you keep track of the most important conversations and engage with the right people for your business? How do you make the most effective use of your time when it comes to managing your social networks? I spoke at the Big Social Media Conference in 2015 on this topic and these are the slides. I introduce 7 tools which will boost your effectiveness and productivity when it comes to social media marketing – so that you can concentrate on boosting your business.

1. Social Media Tools
in a
Noisy World

3. iag.me/bigsocial
30+ Social Media Tools
to Boost Your Business

4. Social Media Problems

5. Choose the right tools!
Tools won’t solve all your problems…
…but they’ll make you more efficient!
…and productive…
…and smart!

6. Posting & Scheduling
Why Schedule?

7. Scheduling allows you to find & Share Quality
Content that will Ignite your Audience1

8. Scheduling allows you to spend time on
running your business2

9. Scheduling allows you to spend time offline
with the people that matter most in your life3

10. 4Scheduling allows you to have some down time

11. Scheduling allows you to reach people when
they're using social media5

12. 1. Buffer

13. Supports a wide range of social networks

14. The Buffer Chrome Extension

15. The Buffer
Power Scheduler

16. Buffer Suggested Content

17. Buffer Integrations

18. 2. Friends+Me

19. Allows you to post to Google+ profiles
& communities

20. Using Google+ to Post &
Schedule to your networks
When posting to Twitter only the
title is used. The image from the
page is also embedded in the tweet

21. Using Google+ to Post &
Schedule to your networks
The full content gets
posted to long form social
networks such as LinkedIn,
Facebook and Tumblr

22. Using Google+ to Post &
Schedule to your networks
Use hashtags to select
which networks you want to
cross post to

23. Intelligent Cross-posting

24. 3. IFTTT

25. pipes
&
connections

26. Recipes
Turn your Google Calendar in to a social media scheduling tool
Archive your social media updates and mentions to Evernote,
Dropbox or Google Docs
Add people who mention a hashtag or key phrase to a Twitter list
Instagram to Twitter
Feedly to Buffer

30. 4. Latergramme

33. You can’t post to
Instagram
through the Web
App

35. Supports Multiple Instagram accounts

37. Upload/regram your images and craft your content on the
Latergramme website….

38. …then the Latergramme
mobile app will notify you and
push the image and text to
your Instagram app to quickly
schedule.
Advantage: You don’t have to give
Latergramme your Instagram
username & password
Disadvantage: You need to
manually post the Instagram post
at the time of schedule

39. Search and “Re-gram”

40. Content

41. TOO MUCH
NOISE?
HOW CAN YOU STAND OUT?

42. 16-24 yr olds:
They're cramming over 14 hours
of media activity into over 9 hours
each day by using different
devices at the same time.
OFCOM

43. On average Americans
consume 10 hours of content a
day
Nielsen

44. 4.9 Billion Connected
"Things" Will Be in Use
this year

45. How much content can we
physically consume per day?
How do we stand out?
How do you make sense of
the data?

46. 5. Buzzsumo

55. 53% within an hour
33% within 30 minutes
How quickly would you expect a brand to respond
on social media?

56. …but only 11.2% of retail brands respond to
questions within an hour
Research by Brandwatch

57. Act quickly

58. Use a social media management
tool to manage engagement

59. 6. AgoraPulse

61. • Unlimited team members included in each plan
• Powerful and engaging reports with the ability to export to
Powerpoint
• Build Facebook apps
• Manage and view sponsored and “dark posts” from Facebook
including their comments and the ability to reply
• Ability to compare with your competitors

63. Get that Inbox Zero Feeling with AgoraPulse!

64. Analysing & Reporting

65. 7. QuillEngage

66. Confused by Google Analytics?

68. Free Monthly and
Weekly reports in
Plain English from
QuillEngage
(Connects with your Google Analytics
account)

70. Ian Anderson Gray
Twitter: @iagdotme
Website: www.iag.me
Visit iag.me/bigsocial
for more hacks, tips and tricks
and free social media tools guide
THAT’S
ALL
FOLKS!