The document appears to be a compilation of marketing and advertising campaigns from January to February 2009. It describes various campaigns including viral videos to promote movies, interactive posters, guerrilla marketing stunts, co-marketing partnerships, and digital/viral ads. Many of the campaigns leveraged online video platforms like YouTube or interactive websites to engage consumers.
31. To launch the new TV series focusing on "secrets" were created interactive poster: inserting the headphones into the appropriate spaces, you can hear the secrets of the characters portrayed.
58. The new Skoda Octavia allows you to interact with a real machine directly from the web.
59. http://www.octaviarc.nl/ You can intercact with a Skoda parked utilized the web-site: turn on the engine, playing horn, turn lights, arrows, wiper ... And see the reaction of the people
61. The banner can recognize the IP and hence the origin of people who see it. T hen propose the clothing those most appropriate to weather conditions of those are on-line
63. Viral video that invites users to visit the website: www.computertan.com, where you can get the lamps through the screen of your computer. To see the video: http://www.youtube.com/watch?v=1Al0-ZMYzrA&eurl
64. Site that first simulates a tanning lamp, then shows the consequences on the skin Site: http://computertan.com/
66. For the exit of Babylon movie in Italian cinemas, was created a game utilized YouTube. After seeing the first video, users can interact with the video by choosing the following story. If the choice is correct, you can go to the next episode, otherwise you must repeat the choice. The story evolves in 5 mini episodes. To see the video: http://www.youtube.com/watch?v=kc1HkxWChoM&eurl
67. Who is willing to sacrifice 10 Facebook friends to get a free sandwich from Burger King?