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On Social Web sites - Avani Shah
INTRODUCTION
4 Aspects of social Web sites ,[object Object]
Taxonomy of their Essential Features
Taxonomy of the Uses and Benefits of social Web sites
Taxonomy of the issues and challenges facing the sites,[object Object]
Categories of social Web sites
ESSENTIAL FEATURES Personal profiles. Establishing online connections. Participating in online groups. Communicating with online connections. Sharing UCCs. Expressing opinions. Finding information. Holding the users.
   YOUTUBE.com               FACEBOOK.com    MULTIPLY.com              FLICKR.com
   TWITTER.com                   PLURK.com    Google Maps/                  YAHOO.com      Latitude
Opening social Web sites to external programs Open API (Internetworking:  Facebook and a third-party application)
Opening social Web sites to external programs Connecting with other sites.
Implementation of social Web sites    Prototypical architecture of small social web sites
Architecture Challenges of social Web sites 3 Challenges: Performance Scalability Availability Speeding up the Web servers. Use of main-memories as cache. Database partitioning and replication. Use of server farms. Organizing hard disk drives. Redundant servers and database backup. Moving to the 64-bit architecture. ,[object Object],[object Object]
USES (contd.) Businesses Marketing and customer relationship management Corporate intranets External peer networking Government Governance Law Enforcement Election Campaign Legal proceedings
ISSUES AND CHALLENGES User Misuse issues Social Issues Security Issues Legal Issues Privacy Issues Site Issues Profitability Issues Online advertising Issues Operation Issues Legal Issues
PROS AND CONS.. PROS ,[object Object]
Get to meet and know a variety of people.
Build a network of contacts
Spread your thoughts and interests to a large no. of people
Tool to promote: Business, Service products or Web sites.CONS ,[object Object]

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