This document summarizes online video viewing trends in Indonesia based on ComScore data from June 2012. It finds that there were 8.7 million unique video viewers in Indonesia, reaching 66.9% of the online population. A total of 465 billion videos were watched, with the average viewer watching 53.5 videos. The top online video sites were Google sites and VEVO. The most viewed uploaded videos were from Musica Studio and Trinity Optima. Radityadika and Musica Studio had the most subscribers. Telkomsel and Axe Indonesia had the most viewed brand channels.

1. CAMPAIGN
INDONESIA
YOUTUBE
INDONESIA
ANALYSIS
www.campaignindonesia.com

2. ONLINE VIDEO
INDONESIA
8,700,000
TOTAL UNIQUE VIDEO VIEWERS
66,9%
REACH OF THE ONLINE WEB POPULATION
465.000.000
TOTAL VIDEO WATCHED
53,5
AVERAGE VIDEO WATCHED PER VIEWER
Based on ComScore Video Matrix, June 2012

3. TOP 10
ONLINE VIDEO SITES
Google Sites 5,033
VEVO 1,661
Facebook 1,155
Viacom Digital 1,029
Mivo.tv 607
Yahoo! Sites 549
DailyMotion 418
Indowebster 338
Aeria Games 334
Viva Media Baru 238
0 1,500 3,000 4,500 6,000
* Unique Video Viewers (000)
Based on ComScore Video Matrix, June 2012

4. MOST UPLOADED
VIDEO VIEWS
Musica Studio 51,675,097
Trinity Optima 35,581,034
Nagaswara 24,385,285
Sony Music BMG Indonesia 21,712,248
Emotion Records 18,259,259
Radityadika 14,662,480
Standup Comedy Indonesia 11,605,276
Pemprov DKI 10,415,658
X Factor Indonesia 9,710,509
Kanal HijupCom 9,149,718
0 15,000,000 30,000,000 45,000,000 60,000,000
excluded personal channel that uploading unofficial TV programs

5. MOST SUBSCRIBED
CHANNEL
Radityadika 292,032
Musica Studio 171,307
JKT48 97,106
Standup Comedy Indonesia 82,232
Pemprov DKI 63,673
Males Banget 49,123
Kanal HijupCom 43,977
X Factor Indonesia 43,091
Trinity Optima 24,289
Nagaswara 22,299
0 75,000 150,000 225,000 300,000
excluded personal channel that uploading unofficial TV programs

6. MOST VIEWED
BRAND CHANNEL
Telkomsel 4,452,293
Axe Indonesia 3,757,580
Pocari Sweat 2,870,168
L-Men 2,656,462
Cornetto 2,402,371
Dapur Umami 2,160,696
Axis 1,660,994
Samsung Indonesia 1,248,333
XL Axiata 1,098,610
Yamaha Motor Indonesia 963,183
0 1,250,000 2,500,000 3,750,000 5,000,000

7. MOST SUBSCRIBED
BRAND CHANNEL
Pocari Sweat 4,404
Dapur Umami 1,963
Telkomsel 1,619
Yamaha Motor Indonesia 1,246
Axis 1,220
Cornetto 1,195
XL Axiata 1,138
Axe Indonesia 1,105
L-Men 958
Indosat 514
0 1,250 2,500 3,750 5,000

8. 1st Edition
MARCH’13
www.campaignindonesia.com
@iambadung
any comments
please don’t hesitate
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iambadung@gmail.com
Digital Strategist