3. Strengths
Weaknesses
Communication
Kids emails
Lots of early emails for Dave Arnott
Helper rota
Website up to date
Event reports
Positive feedback to juniors
Using different media
Announcements at training
Password on website
Need to understand why people don’t use website
Social media not used enough
Easy results for junior
Website only for adults need junior specific area (too formal for
juniors)
Parent coaches on parents on training
Lack of induction for parents/Let parents know about upcoming
events
Communication between the squads
Encourage members to compete
Event specific contact might be out of date
Transport info
Email info
Members knowledge of media and website – how do we engage in
twitter
Opportunities
Threats
Front page should me more of a welcome page
Put competitions on front page
Programme on website/Picture galleries on website
General comms with parents- specific area of site
Move training blogs part of website
Junior blogs/Facebook (not known about)
Celebrate success more
Newsletter/Local press
Publication of events/Leaflet club activities
Physical publication and notice board
Involvement in charity events
Group transport could be better
Team manager for team events
Too much comms and maintenance – who’s
the backup
Harder to communicate as club gets bigger
5. Small groups good for kids
Development squad
Strong core
Dave Arnott
Commitment of coaches
Variety of events
Good coaches and parents helpers
Value and variety
Structure for distance for running
Direct debit
Child friendly
Need more non-athletes involved
Seniors to big/varied
Can’t cope with ever growing numbers
Long waiting lists
Poor initial enquiries for members
Personal planning for seniors
Lack graded groups
No event specific coaches
Not enough field coaches
No specific training
Too few coaches
Transition is not defined
Lack of ladies
Communication
Opportunities
What do we want to be social or top end, or cater for all
Parent committee
Inter group opportunities/Mix training groups
Adult track and field
Schools work
Guidance for parent helpers
Actively recruit
Annual event for coaches and helpers
Better incentives for coaches
Engage Jog Scotland
Coaching courses
Buddy system
Discounts for volunteer coaches
More coaches and structured warm up
Mentors for juniors
Formal relation with Uni (HWU)
Bring your parents along sessions (monthly)
Family oriented events
More variety in session
Better structure within squads
More organised training at weekends for seniors
Threats
Edinburgh Uni students moving to HBT
Junior coaching
People left behind as squad increases
Good athlete leave as reduced challenge
More completions and special training at other clubs
Promotion out with running
Are we unique
Payment structure
Seniors are too fast
Scottish athletics coaching structure
7. Strengths
Forrester and Saughton
Adaptability
Training time suit majority
Well located
Council upkeep
Convenient transport
Safe place
Need to retain Saughton
WeaknessesFunding
No relationship with partners + political support
Lack of shelter and small hall
Storage of kit and equipment
Uncertainty of venues
Lack of consistency and knowledge
Poor relationship with winter venue
Poor changing facilities
No throw/jump facilities
Poor track
Communication
Opportunities
New national performance centre
Work with local partners
Buy the track to improve it
Extend junior training in the summer
Register as a charity/funding banks offer up to £500 per
year for staff volunteering
Own facilities then open to public
Team branded double decker bus
Limo to races
Use shipping containers and convert as facility
More xcountry training
Club house all year round at Saughton
Need a facilities officer
Political involvement
Coverage
Look at sharing facilities
More grants
Commonwealth
Other venues
Threats
Loss of venue
No fixed venue
Football
Other clubs
Loss of track
What if Meadowbank closes?
9. Strengths
Strong male distance
Athlete support
Time trials
Kids competitions
Good variety
Great athletes
Lots to choose from
Good comms
Move from running to athletics club
Weaknesses
Focus on XCountry too much
Some track events
Age banding/Gaps in teams
Representation
Standard of performance in mens league
Womens league
Capability to help progression
Lack of track and field
Low women’s attendance
Junior miss out due to lack of opportunity
Don’t make team
Communication
Opportunities
Nice PB sharing for kids/Automatic email with results
Handicap race
T-shirt for juniors for 50 races
Winter variety – indoor
Nutrition advice
Expand to triathlons
Training camps
More friendly comps vs harmany etc
UK events
More time trials
Strength and conditioning advice
Address coaching structure
Women’s managers
More funding for travel etc and athletes
More squads to promote competition
Voting on competitions we enter
Athletes guided to areas of strength
Open graded meetings opportunities for juniors
Highlight points
Join junior leagues
Threats
Not enough women running
Loss to Edinburgh specialist coaches
Good performers go elsewhere
Loss to other activities
Need bigger network
11. Strengths
Reputation
Social events are good
Nice colours
Caac Paps competition
Ceilidh
Stornoway
Club champs
Family orientated
Strong identity
Love the kid
Good response from web enquiry
Weaknesses
Retention of runners after first night
Branding
Need new kit
No name on vest
Welcome is hit or miss
Tents/flags needed for juniors
Don’t engage local schools
Jog Scotland
Retention
Flags out /club kit
Communication
Opportunities
Buddy system
Caac attack
Hand warmers/Corstorphine tie
More away trips/Gym session for seniors
Team building event instead of training
More Caac panda
Add joining standards to website
More social media
Joint training session - relays
Engaging with injured members on next steps
Tracksuit- same kit/Team base layer/Free running shoes
Spectate at events – Diamond league etc
Club picnic/More kids socials
More types of club kit
Need more small socials
Open days at track/Track tasters/Organise more races
Make higher profit/sponsorship
News/press officer needed
Business cards/external media
Pub craw for seniors and parents
Threats
Moving venues
Athlete/parent expectations
Transport
Seen as been sub-standard to Edinburgh AC
Nobody knows who we are
Development of active schools
Availability of club kit
Confusion with other clubs
Not taking care of identity
Meeting place
13. Priorities
Facilities (7 of 8 teams added this as a priority) – ideas included
•
all year round base ( long term)
•
Fixed summer track
•
Facilities – porta cabin, café, changing, TA building
Identity (7 of 8 teams added this as a priority) – ideas included
•
Lack of club kit, design and storage and performance kit
•
More matching kit
•
Look at Sponsorship
•
Investigate charitable status
Coaching and membership (6 of 8 teams added this as a priority) – ideas included
•
Specialist coaches
•
More structure for parents
•
Structure progression between group
Communications (2 teams identifies priorities) – ideas included
•
Comms- lift sharing, group level, general catch up, parental update on kids
performance
