4. About P&G
P&G touches and improves the lives of about 4.4 billion people around the world.
Its portfolio of trusted, quality brands.
Operations in about 80 countries.
P&G brands are available in more than 180 countries worldwide.
P&G is one of the largest and amongst the fastest growing consumer goods companies in India.
Established in 1964, P&G India now serves over 650 million consumers across India.
Its presence pans across the Beauty & Grooming segment, the Household Care segment as well
as the Health & Well Being segment, with trusted brands that are household names across India.
Mr. R.A. Shah
(Chairman)
6. Our Foundation
Our Purpose, Values and Principles are the foundation for P&G’s unique culture. Throughout our
history of over 180 years, our business has grown and changed while these elements have
endured, and will continue to be passed down to generations of P&G people to come.
Our Purpose unifies us in a common cause and growth strategy of improving
more consumers’ lives in small but meaningful ways each day. It inspires P&G
people to make a positive contribution every day.
Our Values reflect the behaviors that shape the tone of how we work with
each other and with our partners.
Our Principles articulate P&G’s unique approach to conducting work every day.
8. Marketing mix of Procter & Gamble
Products in the Marketing mix of Procter & Gamble
Place in the Marketing mix of Procter & Gamble
Price in the Marketing mix of Procter & Gamble
Promotions in the Marketing mix of Procter & Gamble
9. SWOT analysis of Procter and Gamble
Strengths in the SWOT analysis of P&G
Weaknesses in the SWOT analysis of P&G
Opportunities in the SWOT analysis of P&G
Threats in the SWOT analysis of P&G