This document outlines various packaging and POP design projects the author has worked on. It lists companies like Yili Milk, Ritz, and Nitro and describes being involved in different stages of the design process such as concept development, layout, and artwork. The author notes being given guidelines and elements to work from or being involved from the initial brand analysis and concept phases. Projects included packaging, point-of-purchase displays, and mockups for television commercials.

2. PACKAGING
/
POP
DESIGN

3. Yili
Milk
I was involved from the beginning stage: from image gathering, creating mood board, brand analysing, deciding design approach, to
conceptual design and logo refining
R I O
s h o w
r e e l

4. Ritz
I did final layout re-touching and sub brand font design
R I O
s h o w
r e e l

5. Nitro
I was given guideline and completed the conceptual design and final layout design
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s h o w
r e e l

6. Nitro
I was given the elements and guideline, completed conceptual design, final layout design, and finishing art work
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s h o w
r e e l

7. Nitro
I was given the products images, cameo and guideline, completed conceptual design, sub brand fonts design, and final layout design
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s h o w
r e e l

8. Nitro
I was given the elements, completed the design process, from conceptual design, final layout design, to finishing art work
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s h o w
r e e l

9. Nitro
This mock up was used in Origin TV commercial ad
R I O
s h o w
r e e l

10. Jinjin
Market
POP: I was involved from the very beginning stage: from brand and market analysing, to conceptual and final design
R I O
s h o w
r e e l

11. Jinjin
Market
POP: I was involved from the very beginning stage: from brand and market analysing, to conceptual and final design
R I O
s h o w
r e e l

12. Nitro
POP: I was given a rough design direction and created layout design
R I O
s h o w
r e e l