A Company Understanding & Strategic Way Forward

1. DRIVERS
Karan Zaveri Akshay Tambe Mrunal Salvi Tejashree Salian Tanmay Rajpurkar
544 532 518 517 511

2. LET’S BEGIN THE JOURNEY

3.  One of the first companies to launch metered "Radio cabs" in India under its brand "Meru”.
 First launched in Mumbai in April 2007 & changed the way metered taxis operate in India.
 Headquartered in Mumbai, Meru Cab provides a radio taxi service in key cities of India -
Mumbai, Delhi, Hyderabad, Bengaluru, Kolkata, Chennai, Ahmedabad, Jaipur, Vadodara,
Surat & Pune.
 Customers benefit from a relaxed commute in a well equipped, modern, air-conditioned
luxury cab, which is readily available 24/7.
 Advance Booking available 24*7 by calling our customer care number 4422 4422 / through
SMS service / Online Booking
 Round the clock availability of cabs backed by a location tracking GPS - based dispatch
technology. This means a quicker pickup and faster response time to your call for a cab.
 Operated by environment friendly fuel, i.e. CNG
 An e-bill receipt at the end of the ride assures the customer of tamper proof billing.
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

4. REAR-VIEW OF OUR COMPANY

5.  The name "Meru" is derived from the symbolic mountain of the gods, an icon of
unshakeable reliability and character - a core value which lies at the heart of Meru's
promise to its customers.
 OUR VISION is to give urban commuters in India a world-class travelling experience, by
using a technology that has evolved in developed countries over the past twenty years
 OUR MISSION is to be considered the first choice for land transport solutions in India.
 We believe & want to provide
 Consistent customer service
 Standardization of business practices
 High standards of ethics
 Innovation and continuous improvement
 Powering our people and helping them become the best in their chosen field
 Having a humane approach towards all our internal stakeholders and treat each
individual with respect and dignity
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

6. OUR CORE ENGINE

7. Mr Dinesh Jain
CFO
Mr Rathin Lahiri
CMO
Mr. Siddhartha Pahwa
CEO
Mr Prem Kalliath
COO
Mr. Neeraj Gupta
Managing Director
A first generation entrepreneur, teamed up with India Value Fund to create the finest radio taxi
service in India. Under his guidance, now, Meru has become a synonym to radio taxi and is a single
largest radio cab service in India with fleet size more than 10,000 cabs.
Mr. Nilesh Sangoi
Senior VP & CTO
Mr. Harish Iyer
VP – HR
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

8. TRAVEL DIARIES

9.  April, 2007 – Launched in Mumbai with India Value fund advertising with 30 cabs.
 October, 2007 – Started pick up and drop from Mumbai Chatrapati Airport Terminals.
 June, 2007 – Increased cabs from 30 to 200.
 March, 2008 – Launched in Delhi with 250 cabs.
 April, 2008 - Launched in Bangalore with 500 cabs.
 May, 2008 - Launched in Hyderabad with 400 cabs.
 September, 2008 - Launched, Meru for women: Safe, secure & convenient transport option.
 December, 2009 - Launched credit / debit card payment options for Bangalore.
 February, 2010 – Launched credit / debit card payment options for Delhi.
 June, 2013 - Launched in Jaipur with 250 cabs.
 September, 2013 – Launched in Ahmedabad with 250 cabs.
 March, 2014 – Launched in Chennai.
 September, 2014 – Launched in Kolkata
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

10. MILEAGE

11. NATIONAL
1. NASSCOM - CNBC IT User Award in Travel & Logistics – 2008, 2009, 2010
2. CIO Awards
a. Enterprise Awards 2010
b. Bloomberg UTV CXO 2010
3. Express Intelligent Enterprise Awards 2010 – Retail & consumer product.
4. MIS IT Excellence Awards 2010 – Finalist best business enabler.
5. Outdoor Advertising Award 2010 – Winners of in-transit media category.
6. Best & Largest Taxi Company in the country by All India Passengers Association IN 2009
INTERNATIONAL
1. Feature program on BBC on the Meru Cabs business model.
2. The Wall Street Journal - Front page article in WSJ for successful business.
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

12. OUR INVESTING PARTNER

13. In 2006 India Value Fund (IVF) a premier private equity fund, managing a
corpus of over US $ 650 MM took an equity stake in the Company, with a
view to creating one of the finest passenger transportation businesses in the
country.
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

14. Fares
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

15. Mumbai Bengaluru Delhi Hyderabad
WITHIN CITY
Day
Base Fare Rs 27 / km Rs 80 / 4 kms Rs 69 / 3 kms Rs 40 / 2 kms
Rate after Initial Rs 20 / km Rs 19.5 / km Rs 23 / km Rs 21 / km
Waiting Charges Rs 2 / min
Rs 10 / 15 mins
(after initial 20
mins)
Rs 30 / hr
(after initial 15
mins)
Rs 1 / min
(after initial 10
mins)
Night
Base Fare Rs 33.75 / km Rs 88 / 4 kms Rs 86.25 / 3 kms Rs 50 / 2 kms
Rate after Initial Rs 25 / km Rs 21.5 / km Rs 37.50 / km Rs 26.25 / km
Waiting Charges Rs 2.5 / min
Rs 11 / 15 mins
(after initial 20
mins)
Rs 11 / 15 mins
(after initial 20
mins)
Rs 1.25 / min
(after initial 10
mins)
INTER STATE
One Way Trips
Base Fare 200 / 8 kms 200 / 8 kms 200 / 8 kms 200 / 8 kms
Rate after Initial Rs 23.00 / km Rs 19.50 / km Rs 23.00 / km Rs 21.00 / km
Waiting Charges Rs 2.50 / min Rs 2 / min Rs 2.50 / min Rs 2.50 / min
Round Trips
Rate per Km 11 12 11 11
Minimum Km per
day
250 Kms
(Average per
day)
251 Kms
(Average per
day)
250 Kms
(Average per
day)
250 Kms
(Average per
day)
Waiting Charges Nil Nil Nil Nil

16. Consumer Touch Points

17. Television Commercial
App Guide
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

18. More the 1.2 Lac likes on Meru Page - Facebook
3,350 Twitter followers
#Trendy & #Active on social media on every occasions
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

19. That Extra Mile

20. Meru Eve
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

21. Meru Plus
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

22. Meru Genie
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

23. COMPETITION
Source: Slideshare, Google, Economic Times, Radio Cabs Web-sites

24. UBER OLA EASY CABS TAXI FOR SURE TAB CAB MEGA CABS
Established 2013 2010 2000 2011 2012 2001
Presence
250+ Cities,
50 Countries
90 Cities in India 4 Cities in India 40 Cities in India Mumbai 6 Cities
Fleet
Fleet of more
than 5000 cars
per city
Managing a fleet of
20,000 + cars
More than 7,000
cars
More than 7,000
cars
Fleet of 4,000
cars running in
Mumbai
Over 3500 cars
Details
Initiatives to
integrate its
application
with booking
option in
Google Map
Tied with Mahindra,
Tata, Ford, Maruti to
enable car
ownership at lower
costs.
Also started low cost
autos
India's # 1
personal ground
transportation
service provider
Taxiforsure.com
is run by
Serendipity
Infolabs.
Started by two
IIM-A, Aprameya
Radhakrishna /
Raghunandhan G
Launched for a
faster,
comfortable,
infotainment
service at an
affordable cost
for Mumbaikars
Plays majorly on
Reliability,
Responsibility,
Convenience
Travel Type Intra City
Intra & Inter City
Inter State
Intra & Inter City
Inter State –
CarzOnRent
Intra & Inter City N / A
Intra City & Inter
City
Pricing
Base fare Rs
50-75 +
Min fare ₨
100-150 +
Cancellation
fee ₨ 100-200
Min Fare Rs 100-
200 + After 1st km Rs
15-17 per km
Different costs as
per Inter City &
Inter State Travel
6kms, Rs 150 /
Rate After initial
Rs 15 / km
1st Kilometre Rs
27-33
Rate After 1st
Kilometre Rs 20-
25 per km
1st 3 kms – Rs 69
Rate after initial
Rs – 23 / km
Waiting time – Rs
30 / hr
Cars
UberX &
UberBlack
Variety of
Luxury Sedan,
Sedan
Variety of Luxury
Sedan, Sedan,
Hatchback,
Variety of SUV,
Luxury Sedan,
Sedan,
Hatchback
Variety of Sedan
& Hatchback
Variety of Sedan Variety of Sedan

25. STRENGTHS WEAKNESS
OPPORTUNITIES THREAT
SWOT ANALYSIS

26. SWOT ANALYSIS
STRENGTHS
 India’s largest radio taxi operator
having a strong brand equity.
 One Touch Booking
 Fleet of around 10,000 radio taxis
across India.
 Location tracking through GPS &
24*7 customer service centre.
 Tie-up with banks for payments,
Meru wallet also now available
 Meru has become a synonym to
radio taxi.
WEAKNESS
 Financial help, funding
 Old cars still running on roads
 Complaints of booking cancellations
by the drivers.
 Bad reviews on social media.
Often strikes by drivers damaging the
reputation.
 In comparison to competitors, our
coverage is not widespread across India.

27. SWOT ANALYSIS
OPPORTUNITIES
 Expanding into more cities across
India
 Car rental services
 Infotainment services
 Safety & Protection measures for
travellers
THREATS
 Stiff competition from many players
 Politicization – Drivers-unions
management disputes may rise
 Unexpected Government regulations

28. A GLANCE – FOR A ROAD AHEAD
Source: Google, inc42.com

29. Cities Fleet
Booking
Through Call
Booking
Through Site
Booking
Through
App
Credit Card
& e-wallet
Payments
Meru Cabs 12 9,000+ 35% 30% 35% 15%
Mega Cabs 07 3,500+ 90% 10% - -
Tab 01 3,000+ 65% 35% - -
Easy Cabs 10 3,500+ 80% 10% 10% -
Ola Cabs 90 20,000+ 40% 10% 50% 25%
Uber 11 5000+ - - 100% 100%
TaxiForSure 15 7,000+ 50% 25% 25% 25%
Because of mobile
technology, online booking
has suddenly picked up.
Which has given a boost to
cashless travel
Scope for improvement
after national appearance
Wide spread
Need to expand because
of the competition

30. ACCELERATE – A WAY FORWARD

31. Weakness Strength
Financial help,
funding
Old cars still
running on
roads
Cancellation
cost.
Booking
cancellations &
often strikes by
drivers
A financial
institution that
will provide
financial
services as an
aid to boost
their funding
Once funding
in place
replace the old
cars with New
models from
Sedan class as
it will give a
sense luxury
travel to the
passenger
To be tackled
by having a
min
cancellation
fee associated
with every
booking
Drivers to be
well trained,
training period
to include
several new
things such as
language
training,
behavior
management
etc.
Geographic
base
Wide coverage
Expand the
business in
several cities
Phase wise,
Demographical
ly
Bad reviews on
social media
Strategic
partnerships
with
specialized
Digital agency
& online
portals for
social media
coverage

32. Opportunities Strengths
Car rental services Infotainment services Safety & Protection
measures for travellers
• Cars on rent with
chauffer service –
Inter State
• Cars on lease for
Intra state
• Train Schedule
• Flight Schedule
• Mumbai Guide
• Night Life
• Food Guide
• Free Wifi Services
• Various amenities
such as Mineral
Water, Umbrellas
during rains etc.
• Meru-on-the-Net
• GPS Messenger
• Signals sent via
device for both the
passenger & the
driver
• Drivers to be well
trained, with a
complete
background check

33. Additional Expansion Suggestions
To make Meru a
preferred taxi
service at the
airport
With every
domestic flight
booking online
A discount Meru
voucher for the
travellers at
destination
location
Different Meru
Class
Meru – Genie
already for lower
segment
Meru Class -
Mid segment
Meru luxury –
Higher segment
Meru Family –
Family based
travelling
arrangements
Meru 2 U-
Two wheelers
Meru for a day
trip
Hourly based
travel packages
Inter-City Travel
Plans along with
a travel guide
Special Services
Special Occasion
Packages
Mother’s Day
Women’s Day
Valentines Day
Birthday
Wedding
Festive Seasons
Hospitality
Associations
Hospitals –
Pregnant Ladies
Hotels
Clubs
Corporates

34. THANK YOU FOR TRAVELLING WITH US !!