Over the last 2 months we’ve been partnering with Hyper Island to run the business transformation module of their Digital MA. The module has been a combination of talks from industry experts, using new tools and rapid group challenges. The big themes that have come out of the sessions are: 1. Changing culture. Changing processes, customer experiences and business models are underpinned by cultural change. Change is never “finished”, so focus on creating an adaptive and responsive culture. 2. Consumer led. The purpose of transformation is to better serve customers. Getting first hand insight into future customer needs is an essential input into your strategy. 3. Consistent Vision. To get people to support transformation, you need to develop a compelling vision for the future and stick to it. People won’t follow leaders who change their minds. 4. Iterate digital products. The innovators we met were all using iterative customer centred methodologies to define and create new products and services. 5. Execution beats strategy. Defining what needs to be done is easier than doing it. The hard work of transformation is about convincing people that change needs to happen and bringing them with you. 6. Invest in talent. Hiring a digital guru might feel like a quick fix, but to make change stick you need to build knowledge, digital skills and confidence with all your staff. 7. Transformation takes time. Quick wins demonstrate that change is achievable, but true transformation is a multi-year activity which means you need to be tenacious, persistent and in it for the long term. Thanks to Erik Rodin from Hyper Island, all the students who participated and the industry partners for their inspiration. If you’d like to know more about business transformation or the work we did with Hyper Island please get in contact.

1. EVOLVER
SEVEN BUSINESS
TRANSFORMATION
LESSONS
WE LEARNED FROM OUR
HYPER ISLAND PARTNERSHIP

2. 2
EVOLVER PROVIDE DIGITAL STRATEGY AND ACTIVATION
TO HELP COMPANIES CHANGE AND GROW.
FOR MORE INFORMATION CONTACT IAN@EVOLVER.CC / @EVOLVERHQ / 0044 207 553 7320
DEFINING A CLEAR VISION
FOR GROWTH DRIVEN BY
FRESH INSIGHT AND DATA
ANALYSIS
CREATING PROTOTYPE
PRODUCTS THAT
ACTIVATE AND VALIDATE
STRATEGIES
EMPOWERING
ORGANISATIONS WITH
LEAN OPERATIONS, TOOLS
AND TALENT
STRATEGY INNOVATION TRANSFORMATION

3. EVOLVER
OVER THE LAST 2 MONTHS EVOLVER HAVE PARTNERED WITH HYPER ISLAND
TO RUN THE BUSINESS TRANSFORMATION MODULE OF THEIR LONDON
MASTER’S COURSE IN DIGITAL MEDIA MANAGEMENT.
THE MODULE HAS BEEN A COMBINATION OF TALKS FROM INDUSTRY EXPERTS,
USING NEW TOOLS AND RAPID GROUP CHALLENGES.
HERE WE PRESENT THE BIG THEMES THAT HAVE COME OUT OF THE SESSIONS.

4. EVOLVER
01 CHANGING CULTURE
CHANGING PROCESSES, CUSTOMER EXPERIENCES AND
BUSINESS MODELS ARE UNDERPINNED BY CULTURAL
CHANGE. CHANGE IS NEVER “FINISHED”, SO FOCUS ON
CREATING AN ADAPTIVE AND RESPONSIVE CULTURE.
WWW.EVOLVER.CC

5. EVOLVER
THE PURPOSE OF TRANSFORMATION IS TO BETTER
SERVE CUSTOMERS. GETTING FIRST HAND
INSIGHT INTO FUTURE CUSTOMER NEEDS IS AN
ESSENTIAL INPUT INTO YOUR STRATEGY.
02 CONSUMER LED WWW.EVOLVER.CC

6. EVOLVER
TO GET PEOPLE TO SUPPORT TRANSFORMATION,
YOU NEED TO DEVELOP A COMPELLING VISION FOR
THE FUTURE AND STICK TO IT. PEOPLE WON’T
FOLLOW LEADERS WHO CHANGE THEIR MINDS.
03 CONSISTENT VISION WWW.EVOLVER.CC

7. EVOLVER
THE INNOVATORS WE MET WERE ALL USING
ITERATIVE CUSTOMER CENTRED METHODOLOGIES TO
DEFINE AND CREATE NEW PRODUCTS AND SERVICES.
04 ITERATE DIGITAL PRODUCTS WWW.EVOLVER.CC

8. EVOLVER
DEFINING WHAT NEEDS TO BE DONE IS EASIER THAN
DOING IT. THE HARD WORK OF TRANSFORMATION IS
ABOUT CONVINCING PEOPLE THAT CHANGE NEEDS
TO HAPPEN AND BRINGING THEM WITH YOU.
05 EXECUTION BEATS STRATEGY WWW.EVOLVER.CC

9. EVOLVER
HIRING A DIGITAL GURU MIGHT FEEL LIKE A QUICK FIX, BUT
TO MAKE CHANGE STICK YOU NEED TO BUILD KNOWLEDGE,
DIGITAL SKILLS AND CONFIDENCE WITH ALL YOUR STAFF.
06 INVEST IN TALENT WWW.EVOLVER.CC

10. EVOLVER
QUICK WINS DEMONSTRATE THAT CHANGE IS
ACHIEVABLE, BUT TRUE TRANSFORMATION IS A
MULTI-YEAR ACTIVITY WHICH MEANS YOU NEED TO BE
TENACIOUS, PERSISTENT AND IN IT FOR THE LONG TERM.
07 TRANSFORMATION TAKES TIME WWW.EVOLVER.CC

11. EVOLVER
FOR MORE INFORMATION CONTACT:
IAN@EVOLVER.CC
0044 207 553 7320
WWW.EVOLVER.CC
@EVOLVERHQ
THANK YOU!

12. 12
EVOLVER PROVIDE DIGITAL STRATEGY AND ACTIVATION
TO HELP COMPANIES CHANGE AND GROW.
FOR MORE INFORMATION CONTACT IAN@EVOLVER.CC / @EVOLVERHQ / 0044 207 553 7320
DEFINING A CLEAR VISION
FOR GROWTH DRIVEN BY
FRESH INSIGHT AND DATA
ANALYSIS
CREATING PROTOTYPE
PRODUCTS THAT
ACTIVATE AND VALIDATE
STRATEGIES
EMPOWERING
ORGANISATIONS WITH
LEAN OPERATIONS, TOOLS
AND TALENT
STRATEGY INNOVATION TRANSFORMATION