1. Red Spot Marketing
Licensed Printers White Label Programme

2. Agenda
1.RSM Marketing - Brief Background
2.Why Printers?
3.Six Step Marketing System
4.Initial Training
5.Ongoing Training and Support
6.Why White Label?
7.Why take out a License - Summary
8.Fees
9.Next Steps

3. 1.Red Spot Marketing
a.Founded in 2005 - Privately owned. Jon Johnson & Ian Brown
(UK)
b.Two Companies Red Spot Marketing & Red Spot Marketing
UK
c.Consultants in Phoenix - Toronto - Vancouver - New York, New
Jersey - New Hampshire - United Kingdom
d.RSM provides Integrated Marketing Services to SME’s
e.We focus on:
f. Developing and writing integrated marketing plans for SME’s
g.Providing packaged repeatable monthly integrated lead
generation services
h.We do not provide “a la carte” marketing services or take on
marketing projects
i. We become the Marketing Manager or Director for those
companies who otherwise wouldn’t be able to afford one

4. 2.Why Printers
a.Print demand is in decline and volumes will never recover
b.Too many printers are and will chase too few orders
c.Marketing and Printers are natural partners!
a.Printers are already part of the Marketing Solution
b.Focussed on a product that is the bottom of the chain
c.More value and more margin is higher up the chain
d.Offer your clients more than just print
e.Offer your clients an Integrated Marketing Solution
f. Offer your clients Marketing Expertise
g.Offer your clients a Marketing Strategy and Plan
h.Offer a solution that opens up other income stream regular
repeating income
i. By offering a whole / holistic solution to increase your worth

5. 3.Six Step Small Business Marketing System
a.We will show you how to implement a strategic approach to
providing small businesses with a repeatable integrated
marketing programme
b.Stage 1 - Assess current marketing activity
c.Stage 2 - Identify what is missing and what is broken
d.Stage 3 - Create the missing elements and fix the broken
e.Stage 4 - Create an integrated marketing plan using
multiple media (including print) to generate leads
f. Stage 5 - Implement the marketing plan consistently using
our tools
g.Stage 6 - Measure results and adjust the plan

6. 4.Initial 30 Day Training
a.Pre Launch Programme - Receive Initial documents and tasks
to prepare yourself
b.Introduction to the Red Spot Small Business Marketing System
c.How to market yourself or the system and tools
d.Red Spot Marketing Lead generation and Sales Process
Training
e.Introduction to Website Marketing and Online Lead
Generation
f. Introduction to Social Media Marketing
g.Introduction to Pay Per Click Marketing Campaigns
h.Introduction to Direct Mail Campaigns
i. Introduction to Email Marketing Campaigns
j. Introduction to Public Relations

7. 4.Initial Training
j. RedSpotPLAN Marketing Templates and developing plans for
clients
k.RedSpotEMAIL Setting up and delivering an email campaign
l. RedSpotWEB Creating and developing a website
m.RedSpotPR How To Develop and Deploy a PR Campaign
n.RedSpotLANDING How to design and develop a Landing
Page
o.RedSpotCALL-TRACK Adding a Call Tracking Number to A
Marketing Campaign
p.RedSpotRESOURCES How to use them
q.Overview of pricing and costs associated with the various tools
for clients

8. 5.Ongoing Training & Support
a.Monthly Webinars - new topics and additional training on
tools and advanced marketing techniques
b.Updates on RSM technology - processes or other
assets, tools and capabilities
c.Marketing Updates - on new and current marketing
trends and innovations
d.Regular 1-1 Consultation RSM Exec Team - ½ an hour
of 1-1 consulting - coaching to each license holder each
month
e.Email and Telephone Support - during business hours
f. Access - to our password protected Licensed Consultant
and White Label Client areas on our website

9. 6.Why White Label?
a.Use your own company brand and infrastructure
b.Set up another distinct business?
c.Re-invent yourselves
d.Changing perceptions is difficult - Printer to Marketeer?
e.Rebrand using all of our documents and materials to use as
your own
f. System can be used by your entire company
g.Depending on the package you choose all your team can be
trained

10. 7.Why - Summary
a.New media has changed Marketing forever
b.Traditional media will never be in the same demand
c.Print will survive but highly targeted and in small volumes
d.New digital media has splintered marketing
communications
e.Open up multiple income streams instantly
f. Clients expect a multifaceted strategy
g.Exploit the margin opportunity within existing clients
h.Exploit the margin opportunity of new clients
i. Re-position your business as a Marketing Solutions
company
j. Be of irreplaceable value to your clients
k.Not just a provider of cheap print

11. License and Training Fee Structure
Training and License Fees
1.Individual License Fee (online) - £1000
Training conducted online over a 60 day period
One person will undertake all training
2.Corporate License Fee (online) - £3000
Up to five people within the business can undertake the training online
3.Corporate License Fee (on-site) - £5000
Up to five people trained on your premises over an intensive 5 day period

12. Monthly Subscription Fees
Monthly subscription fees - Access all resources
Single User - £350
Corporate Users - £500
RedSpotEMAIL Platform
£25 per month per client account plus £7.50 per 1,000 emails sent
Suggested retail £49 per month £10 per 1,000
RedSpotWEB Platform
£75 per month per client account up to 1GB storage
Suggested retail £125 to £250 per month
RedSpotPR Platform
10p per media record
No contract - 1 full calendar month notice required in the event of cancellation

13. Next Steps
Book a one to one call with Ian Brown
Email me at ian@redspotmarketing.com
Phone me on 01249 859 257
We can go through all your questions and queries
Thank you for your time