This document provides an introduction to social media marketing over 10 minutes. It recommends starting with LinkedIn and Twitter, discussing how to set up professional profiles on each platform. For Twitter, it emphasizes regular posting of varied content, including hashtags, images and replies to other users while avoiding spamming. It stresses listening to others and promoting social media presence on other materials. The document concludes by providing contact details for further information on social media training.

1. An Introduction to Social Media
Marketing in about 10 Minutes
Ian Hardacre

2. Bridging the gap between business
... and social media marketing

4. LinkedIn
Your LinkedIn
Public Profile
Your #1 Task

5. So after LinkedIn … which one next?

6. We suggest that you start with Twitter
#1 All your posts can be seen by your Followers
(no advertising driven algorithms get in the way)
#2 Very easy to get started, after all a Tweet is only 140 characters
long
#3 Active users do follow brands/companies, easily used for
promotions or discounts
#4 Hashtags available to highlight not only your services or
products but your location
#5 Can easily ‘talk’ to your customers and prospects

8. Twitter
Make sure your graphics fit and that your logo (or picture) fits into the
square profile picture. And worth designing a changed one like we did at
the Bureau

9. Now the hard part
• When to post
• Follow people found using hashtags in their
tweets,
• Or via who they follow
• Post using hashtags especially for places
• Post regularly (but too often and NOT immediately
after each other)
• Mix up your posts (text, pictures, links etc)
• And ‘talk’ to people by putting their username first
• LISTEN ! ! !

11. Tell everyone you are on social media
especially in places where customers
are

12. What
about our
website?

13. Ask 2
For more details contact via
Ianhardacre.com
Or
TheSocialMediaBureau.com
Over 400 satisfied
customers at our
public and in-house
training courses

14. /IanHardacre
/ian_hardacre
/IanHardacreAssociates
/+IanHardacreUK

15. Remember my interests from my public LinkedI
Here’s a recent sunset over the North Sea

16. Thank you
Ian Hardacre