1. Socialising Your Content
Ian Humphreys
Katie Wallace
Caliber Interactive
@ianphumphreys
@katie_schmatie
2. A crowded world out there
8.08 billion web pages exist today and news outlets focused on every imaginable niche
3. But…
According to 30% of the world’s population were logged
on to the information superhighway in 2010.
If that number was true today (it would be higher) that’s over 2 billion people.
4.
5. Content Social
What makes great
The social landscape
content?
Where to focus your
Diversifying content
energies
The offline world Ways to make it easy
Would I share this? Testing
6. What makes great
content?
Quality Relevance Authority Accessibility
7. What makes great
content?
Quality
Your content is probably already great:
• Well researched
• Well written
• Nicely displayed
But we can all improve….
Read Write
Long form journalism ….and rewrite your posts
Books about travel Long rambling letters/emails
Your peers In different styles
Industry leaders On different subjects
The Onion Academic
13. The offline world
Don’t forget about the offline world
The offline world always comes first
What’s relevant offline is more
emotive than what’s important online
Tie in subjects you’re authoritative
on to trending issues
15. Where are we up to?
Content Social
What makes great
The social landscape
content?
Where to focus your
Diversifying content
energies
The offline world Ways to make it easy
Would I share this? Testing
16. The social landscape
The Big Dogs
Facebook Twitter Pinterest
Community
Sharing En vogue
building
UGC Sharing Photos
Huge Be an New
potential authority audience
17. The social landscape
Social Bookmarking
Digg Reddit StumbleUpon
Viral - Viral - Viral -
maybe high low
Fast Drive
Personal
moving traffic
18. The social landscape
The Rest
LinkedIn Fancy/Trippy Google+
Up and Ignore at
Connect
comer your peril
Luxury
Professional Rel=author
goods
19. Where to focus your
The offline world
energies
Where to focus your energies?
Where is my audience?
What am I most comfortable using?
Where is my existing support base?
How much effort should I put into this?
20. Where to focus your
The offline world
energies
Core network
New priority
Would be
nice, but….
No time
21. Where to focus your
energies
Put your effort where you will
achieve results!
22. Ways to makeworld
The offline it easy
Make it easy
Plug-ins Guest Posts
36. Makingoffline world
The a content plan
Why plan?
Don’t miss obvious events
Keep yourself organised
Ensure you stick to core principles
37. Makingoffline world
The a content plan
Authority
• All inclusive holidays
• Great deals
Relevance
• Summer holidays approaching
• Recession - people are broke
Mediums
• Photos
• Video
• Copy
Posts
• Photo-blog of summer hot-spots
• Top tips for cheap holidays
• All Inclusive holidays = cheap
Social
• What medium
• Specific sharing
Testing
• Analytics
• Social metrics