Ian Pollard

Warrington, Warrington United Kingdom

Product Manager

Technology / Software / Internet

I am a Digital Marketing specialist with significant experience in Social Media, Email Marketing, Conversion Rate Optimisation, Website Analytics, Paid Search, Search Engine Optimisation, CRM and Data Management. In my role at Auto Trader I am part of a team that develops products and services aimed at improving digital marketing opportunities for large and small car dealerships. Recent work at both Auto Trader and RedEye International has been the subject of case studies, white papers and have been nominated and commended in the 2014 AM Awards and the 2012 Econsultancy Innovation Awards. I am a Chartered Marketer and MSc Digital Marketing Communications graduate.