1. So how do you Compute when its so Cloudy?

2. Evaluating the impacts of Mobile Cloud Computing on OSS-BSS Landscape Muhammad Imran Awan Mobile Cloud Computing Asia 2010

3. Agenda

4. A quick look at Terminology

5. Its No more “business-as-usual” for a Telecom SP Revenues from value-added services have become Key to Service Provider’s survival (at a time when network traffic grows at around 40% per year with only a modest increase in prices) Competition from “over-the-top” (OTT) players is ever increasing; incumbent SPs owning the network footprint must face this challenge while operating within the stringent financial constraints imposed by today’s economy Not only to Survive but Thrive in the Internet/Web age, Operators need to radically transform their service delivery infrastructures – and their business models – into something that is much closer to the open and agile service creation and implementation model of the Web.

6. One way to address these challenges is to leverage the growing momentum of XaaS, and the increasing number of “cloud‑based” applications available in the market; adopting the pay‑as‑you go, usage‑based model for delivery of IT and communications services as a means to further penetrate the small and medium business (SMB) market Its No more “business-as-usual” for a Telecom SP

8. Cloud-based ‘Hybrid’ Services Delivery Model Hosted or Outsourced service provider Mobile SP’s Internal IT Service Provider and Service Broker Service portfolio Dedicated model End/Businessusers (e.g. SMB) Hostedservice Dedicated model In-house service Service catalog Shared Service Utility model S Shared Service Utility model S Externalservices S P S S Cloud service provider Service catalog S S Cloud model S S Cloudservices Cloud service S S S S Could be internal to Mobile SP A role of Service Aggregator Service catalog S S S S

9. Management complexities – transferred to the Service Provider What consumers see Cloud Computing Services OSS/BSS Billing & Metering Lifecycle Automation Service Management Configuration/Asset Mgmt Virtualization Workload Optimization Data Management Business Continuity Provisioning Grid/HPC Scalable Infrastructure What Service Providers do

10. The Key Challenges to be overcome

11. Key issues to adopt cloud…

12. Cloud Management – A differentiated Equation! New Business Value Increasing Uncertainty Source: Adapted from Software-as-a-Service Market Update, Liz Herbert, Forrester, March 16, 2008

13. Potential Evolutions into OSS/BSS Landscape

14. Key impact areas

15. Architectural model for Cloud Computing & OSS/BSS Cloud Service Provider Cloud ServiceDeveloper Cloud ServiceConsumer User Interface API Software-as-a-Service - e.g. Lotus Live Cloud Services … Service User Platform as-as-Service - e.g. Desktop Cloud Managed Environment Infrastructure-as-a-Service - e.g. Compute Cloud Virtualized Infrastructure – Server, Storage, Network Common Cloud Platform BSS Business Support Services Service Delivery Portal API Service Development Portal Offering Mgmt Customer Mgmt Pricing / Rating Consumer Business Manager Developer Order Mgmt Entitlements Subscriber Mgmt Service Provider Portal Accounting & Billing Peering & Settlement Invoicing Contract Mgmt SLA Reporting Service Offering Catalog Consumer Administrator Reporting & Analytics Metering Management Environment OSS Operational Support Services Operational Console Service Delivery Catalog Service Request Mgmt Service Def. & Developm.. Tools Service Automation Mgmt Service Definitions Provisioning Configuration Mgmt Image Lifecycle Mgmt Partner Clouds Monitoring & Event Mgmt Service Level Mgmt Incident, Problem & Change Mgmt Continuity Mgmt, Backup / Restore Asset Mgmt Capacity, Perform. Mgmt Virtualization Mgmt Image Creation Tools Customer In-house IT Service Business Manager Service Operations Manager Security & Resiliency

16. Extending the OSS/BSS to support a Cloud business model & offering Multiple approaches could be explored to enhance a Telecom Service Provider’s OSS/BSS capabilities; A Mediation layer could be added/integrated on top of existing BSS/OSS stack, enabling a Telco to define IT/Comm. services to be offered on pay-per-use basis to customers (mainly SMB) Each individual system in OSS/BSS stack (CRM, Billing, Provisioning, Medication, Assurance ) could be enhanced to enable Cloud based Services Delivery, Billing/Metering and Service Management. DWH & BI systems should also be equipped to track, measure & report the effectiveness of Cloud services & offers

17. Extending the OSS/BSS to support a Cloud business model & offering There should be a specialized Portal for Cloud services’ customers (mainly SMB) where they can discover and subscribe to Cloud products & bundles, monitor/report on their usage, make payments, log complaints etc. thereby enabling complete Lifecycle Management of Cloud services, customers & providers.

18. CRM systems should be able to… Support the complete lifecycle management of Cloud services customers, including the following; Maintain XaaS Customer profiles, identities, entitlements, service level & service contract subscriptions data Definition of XaaS product offers, bundles, and service plans Sell product offers to customers; perform XaaS order management towards backend systems like XaaS Provisioning engine Define and provision XaaS providers, Resellers, Partners, SMB organization and their employees etc. Offer a Self Service portal where customers can discover the products and bundles using an easy‑to‑use Web interface

19. Service Mediation, Charging & Billing systems should be able to… Support Charging models relevant to XaaS business model (Pay-per-use, pay-per-subscription, trails, discounts etc.) Define flexible pricing rules based on "any" unit of measure (sites, networks, users, devices, downloads, logins, emails, MBs) Capture & aggregate charging events from various source: network elements, applications, operating systems, licensing systems etc. Provide mediated usage records to upstream systems like Revenue management, DWH & BI, OSS, GL; for management of revenue streams & financial relationship between SPs, XaaS providers, & resellers Support a Billing model which allows for a parent/child relationship to exist between master providers, resellers, distributors, franchises, affiliates etc.

20. Service Fulfillment systems should be able to… Offer a Converged and flexible Services Catalog for XaaS services order management and services delivery Provide a rapid & automated XaaS resources & services & user provisioning across the network boundaries, thru integration with various Cloud EMs (LDAP/AD, Mail, RADIUS/SSO, UNIX, Storage managers etc.) Permit resellers to self-manage their account by adding or removing services & users; online reporting Maintain a services and network/resource Inventory and Topology for XaaS platforms (thru integration with XaaS provider’s Inventory system)

21. Service Management/Assurance in the Cloud Automate the Response to Changes in Infrastructure Automate the Monitoring & Availability of Infrastructure

22. Service Management/Assurance systems should address… Performance Management Should have capabilities for continuously testing the bandwidth, connectivity, scalability and the quality of end-user experience for all cloud based services in addition to the ones internally hosted Availability Management Monitor the availability of XaaS services to guarantee Service Level Agreements Tools & processes should be capable of testing and monitoring web-based application business processes , identifying and analyzing performance issues and trends. Detect & report failures Security Management – A shared responsibility! Access & Authorization Controls – Operator driven Alignment of Encryption policies Log & Audit management – Operator driven Should have tools for scanning networks, operating systems & web applications and performing automated penetration testing Dashboards and Reporting for management needs Integrated Service Management / Federated ITSM

23. An increased focus onSLAs & Governance Providing Trust in this new Paradigm is a difficult task; there are many areas to be considered; Transparency (Trans-border information flow) Privacy (in a Multitenant environment) Compliance (Standards) Certifications The use of standards and frameworks can be helpful to gain assurance, however in the absence of any specific standards for Cloud, the general IT/Telecom standards can be consulted and tailored for relevant areas!

24. An increased focus onSLAs & Governance Service Level Management Define comprehensive SLAs ensuring CIA, Performance etc. Governance, Risk & Compliance Management Ensure to include Security in all SDLC, Operational and Governance processes Address new Legal issues, Risk models, Audit issues Logging & reporting from a 3rd party; ensure fairness Financial management & Cost control Should have tools & processes to right size your footprint by measuring resource, code and end-user performance metrics Disaster Recovery & Crisis management

25. Telco 2.0 & NaaS in Mobile Cloud Telco 2.0 (two-sided Telecoms business model) Network as a Service (Telco opening network and payments APIs to ASPs, enterprises and merchants)

26. OSS/BSS for NaaS in Mobile Cloud Mobile Cloud Computing requires on-demand access to NaaS (network & payment resources) across multiple Operators A successful NaaS strategy must include; Management of SLAs (touching both BSS & OSS systems) Policy Management (multiple BSS systems) An online portal providing web-based partner registration and self-care (BSS/CRM) Automated provisioning capabilities to speed up the partner onboarding process (OSS/Fulfillment)

27. OSS/BSS for NaaS in Mobile Cloud … NaaS platform needs to support payments and settlement services and associated business infrastructure , allowing ASPs and merchants to charge their customers through their accounts with an operator. Known as “Bill on Behalf of” (BoBo) (BSS/Billing) Third party management tools & processes

28. Role of CNSPs in NaaS business and Mobile Cloud BSS CNSPs facilitate both the commercial and technical interaction of ASPs with multiple Operators A CNSP thus works to expose NaaS capabilities from Operators to ASPs/MC Providers and also performs a BSS mediation function GSMA’s OneApi initiative aims to provide an industry-wide commercial and technical framework for NaaS & MCC CNSP: Cross Network Service Provider