2. •
Content Marketing - the fastest growing of all marketing expenditure
lines.
•
It gives the brand a unique voice via content which engages the consumer
directly.
•
Users are online searching for answers, advice and tips to help them
achieve a specific goal.
•
Your brands content is readily accessible to them and provides them with
unique ideas and solutions which meet their needs.
•
You’ve won their trust and authority.
•
Your content is shared, promoted and recommended to others.
3. Introducing
•
i-Believe Brand Voice
– The starting point is to provide the platform and context for these
conversations to take place.
– The outcome is enduring and valuable relationships between consumer
and brand.
•
Channels
– i-Believe Parenting
– i-Believe Sports
– i-Believe Music
4. i-Believe Brand Voice Campaigns
2013
Mothercare
Aldi
Kia
Kellogg’s
Denny
Maxi Zoo
Avonmore Super Milk
Opel
NITB
Green Food Farms
6. i-Believe Brand Voice Campaigns
2013
Mothercare
Target Audience: Mums
Advertising objective:
Drive footfall to the ‘Check it Fits’ road show taking place at key
locations nationwide
Formats used:
E-Zine Sponsorships , Enhanced Listing
and Social Media Posts on Facebook and Twitter
7. Mothercare Sponsorship of Mykidstime
Enhanced listing on Events Section
E-Zine
Enhanced listing full page
9. i-Believe Brand Voice Campaigns
2013
Aldi
Target Audience: Parents
Advertising objective:
Promote ‘Easter: All Your Family Treats for Less’ range .
Formats used:
Integrated Site Content , E-Zine Article,
Competition Sponsorship and Social Media promotion
10. Aldi Sponsorship of Mykidstime
E-Zine article
Facebook post
Sponsored site content
11. i-Believe Brand Voice Campaigns
2013
KIA Carens
Target Audience: Parents
Advertising objective:
Position the Carens brand as a leading family car
Formats used:
Billboards , Standard Display
and Product Profile Integration
12. KIA Carens on i-Believe Parenting Channel
MYKidsTime
SchoolDays
Mums Town
14. i-Believe Brand Voice Campaigns
2013
Kellogg’s
Target Audience:
Mums of primary school kids
Advertising objective:
Create awareness for back to school campaigns
Formats used:
Site Sponsorship, Skins on Match Tracker,
Standard Display Site Wide and Social Media Posts
15. Kellogg’s on the i-Believe Parenting Channel
MyKidsTime
Mums Town
16. Kellogg’s Sponsorship of SchoolDays.ie
Integrated site content
Advertorial
Listing on front page
18. i-Believe Brand Voice Campaigns
2013
Maxi Zoo
Target Audience: Pet owners
Advertising objective:
Drive sales over the bank holiday weekend
Formats used:
Standard Display, Site Wide Slider,
Advertorials and Social Media Promotion
19. Maxi Zoo on the i-Believe Parenting Channel
Mums Town
FunDays
Slider on
MyKidstime
23. i-Believe Brand Voice Campaigns
2013
Green Food Farms
Target Audience: Parents
Advertising objective:
Drive traffic to their win cash for school competition game.
Formats used:
Standard Display, Site Wide Slider
Advertorials and Social Media Promotions
24. Green Farm Foods on the i-Believe Parenting Channel
Slider on MyKidstime linking to
Green Farm Foods Advertorial
25. Green Food Farms Social Media Mentions on MyKidsTime
Twitter
Facebook
26. i-Believe Brand Voice Campaigns
2013
Avonmore Supermilk
Target Audience: Parents with young families
Advertising objective:
Build brand through the summer months.
Formats used:
Online Sponsorship of the ‘Survive the Summer’ campaign,
E-Zine Sponsorship , E-Zine Ad spot and Social Media Promotion.
27. Avonmore Super Milk sponsorship of MyKidsTime
E-Zine
Site wide slider
Survive the Summer blog post
33. i-Believe Brand Voice Campaigns
2013
Opel Kit for Clubs
Target Audience:
GAA supporters / Club members
Advertising objective:
Enhance awareness for the Kit for Clubs initiative
Formats used:
Site Sponsorship, Skins on Match Tracker,
Standard Display Site Wide and Social Media Posts
34. Opel Kit for Clubs sponsorship of HoganStand match tracker
Site post
Match
Tracker
35. Opel Kit for Clubs standard display on HoganStand
36. Opel Kit For Club social media mentions on HoganStand
38. i-Believe Brand Voice Campaigns
2013
Northern Ireland Tourist Board
Target Audience:
18-34 year olds with an interest in music and culture
Advertising objective:
Build interest for the Derry City of Culture campaign
Formats used:
Integrated Site Content , Site Wide Skins,
Competition Sponsorship and Social Media promotion
