Think about the processes that make your business run. Do they fuel innovation? Are they interconnected and adaptable enough? Can you make the right decisions quickly or even automate them? Does your infrastructure perform optimally amidst change and uncertainty? Can you embrace new application and service delivery models like cloud and mobile? IBM is helping organizations successfully achieve business agility to transform and grow in today's challenging market environment.

1. Maximize the Power of Business Agility to
Innovate, Transform and Grow Your
Business
An InformationWeek Webcast
Sponsored by

2. Webcast Logistics

3. Today’s Presenters
Peter Hinssen
Co-founder of Across Group and
CEO of Across Technology
Denise Hatzidakis
Chief Technology Officer,
Premier Healthcare
Nancy Pearson
Vice President of Global Marketing,
Application Integration Middleware Software Business,
IBM
Brian Gillooly
Editor-in-Chief,
Events InformationWeek Business Technology Network

68. Poll 1
• What’s your highest priority in becoming more agile:
• 1. Reaching decisions to help customers faster
• 2. Enabling business people to change processes easier
• 3. Taking advantage of new technologies like cloud and mobile
• 4. Delivering new services faster?

69. The Power of Business Agility for Innovation,
Transformation and Growth
Nancy Pearson
Vice President, BPM, SOA and WebSphere Marketing
IBM Software Group
69

70. It’s Time to Take Advantage of a Complex and Changing Marketplace
Complexity and Change “We can now react very quickly
• Over 8X market growth in less than a decade to promotional opportunities
• Very high customer churn when they arise.”
• Cutthroat competition Mario Domingo
Head of Product Design and Creation
• 27 Million Customers Globe Telecom
• Diverse systems integration needs
Innovation and Growth
• 600% increase in promotion effectiveness
• 90% reduction in time and cost to develop
new promotions
• Expected one-year payback
• Increased market share and revenue
• Improved customer experience
70

71. CEOs Recognize the Challenges and Opportunities as the Business
Network Becomes More Dynamic
“In these uncertain times, effective
and swift decision making is “Our products need to anticipate
more important than ever.” need, rather than respond to a
Shuzo Sumi, President and CEO request.”
Tokio Marine Holdings, Inc.
Michael D’Ascenzo, Commissioner of Taxation,
Australian Taxation Office
“The complexity over the next
five years is off the charts – a
100 on your scale from 1 to 5”
Edward Lonergan, President and CEO
Diversey, Inc.
71 IBM Global CEO Survey, Institute for Business Value, 2010

72. The New Normal: Planned And Unexpected Change Happens!
72

73. Drive Agility Throughout the Lifecycle of Meeting Customer Needs
Accelerate application, service
and information delivery and
Make better decisions extend reach to cloud
driven by analytics and
business rules
Take a smarter approach
to process and
integration
73

74. Agility Levers Turn Change and Complexity To Your Advantage
• Real-time intelligent • Accelerated application delivery
decision automation • Secure information delivery
• Visualized infrastructure
& predicted disruptions
• Optimized IT planning
• Faster process change and integration
• Streamlined and automated deployment
74

75. Make Better Decisions Driven by Analytics and Business Rules
How can you:
Improve your operational
decisions and the decisions
you make about change?
75

76. Use Agility Levers To Make Better Decisions
Agility Lever:
Agility Lever:
Real-time, intelligent
decision automation Visualized infrastructure Agility Lever:
& predicted disruptions
Optimized IT planning
Capability:
Decision Capability:
Management Predictive Business Capability:
Service Management Application Portfolio
Management
Santiago Stock
Exchange improved
real-time securities fraud Large US city
surveillance by 100% realized 60 - 90% A large bank uses
improvement in decision planning to
availability of critical reduce applications
services from 600 to 147
76

77. Take a Smarter Approach To Process and Integration
How can you:
Respond faster and better
to business change?
77

78. Use Agility Levers To Take a Smarter Approach To Process
Agility Lever:
Faster process change Agility Lever:
and integration
Streamlined and
automated deployment
Capability:
Business Process Capability:
Management + SOA
Collaborative Dev/Ops
Versicherungskammer
Bayern (VKB) experienced
more than 50 percent gain 40% reduction in build
in speed to market and deploy errors and
46% increase in
software deployment
frequency1
78
¹ Customer Case Study, Demonstrated Benefits of Software Delivery Automation, Hurwitz 2011

79. Accelerate Application, Service and Information Delivery and Extend
Reach To Cloud
How can you:
Accelerate the delivery of
applications and services
securely and cost efficiently?
79

80. Use Agility Levers To Accelerate Delivery of Technologies
Agility Lever:
Accelerated application Agility Lever:
delivery
Secure information
delivery
Capability: Capability:
Multiplatform Cloud Deployment Capability:
Development and Management
Universal
Connectivity
Demonstrated 22- Haddon Hill Group
37% improvement in demonstrated
developer improvement in Stein Mart saves 500
productivity2 cloud deployment labor hours in data
speed by 100 times recovery
2 Aggregation of results from a productivity study conducted by IBM System z customers.
80

81. Recap: Agility Levers Improve Outcomes Through the Lifecycle of
Business Changes
• Real-time intelligent • Accelerated application delivery
decision automation • Secure information delivery
• Visualized infrastructure
& predicted disruptions
• Optimized IT planning
• Faster process change and integration
• Streamlined and automated deployment
81

82. Agility Levers Are Driven By Combinations of Capabilities
Agility Levers Capabilities
• Real-time intelligent decision automation • Decision Management
• Visualized infrastructure & predicted • Predictive Business Service
disruptions Management
• Optimized IT planning • Application Portfolio Management
• Faster process change and integration • Business Process Management +
SOA
• Streamlined and automated deployment • Collaborative Dev/Ops
• Accelerated application delivery • Multiplatform Development
• Cloud Deployment and Management
• Secure information delivery • Universal Connectivity
82

83. Key Announcements
•IBM WebSphere Operational Decision Management
•IBM Tivoli Analytics for Service Performance (Preview)
•IBM Tivoli Business Service Manager
•IBM WebSphere Message Broker
•IBM Rational Automation Framework
•IBM Rational Developer Family
•IBM Workload Deployer
•IBM WebSphere MQ
83

84. Build Your Roadmap To Agility
3
Extend Success to
Business Outcomes
Transform Across
the Enterprise
2 Establish a
Program
1 Succeed with
an Initial Project • Extend real-time
operational decision
making capabilities
• Match customers with • Enable rapid business
products in real-time led process changes
• Improve speed of
operational decisions • Link customers and • Streamline multiplatform
partners into processes development,
• Quickly change and deployment, and
integrate business • Deliver new customer information delivery for
processes self-service features to mobile, web, and cloud
beat competition
• Deliver new services
faster
Project Scope
Services Offerings for Adoption and Progression
84

85. Business Agility Launch
Premier Healthcare Alliance

86. What is the new normal in Healthcare?
Managing unprecedented change
Turning data into actionable information
and enabling collaboration

87. The Premier Healthcare Alliance
• Over 2,400 hospitals, more than 70,000 non-acute
sites
• Using the power of collaboration to improve the
health of communities
• Nation’s largest clinical/operational/supply chain
comparative databases
• 2010 member validated savings of $1.4 billion
• Safety, Diversity and Environmentally Preferred
Purchasing programs
• $36 billion in annual group purchasing volume
• 2006 recipient of Malcolm Baldrige National
Quality Award
• Four-time recipient of Ethisphere’s Most Ethical
Companies award
Cost Reduction Quality Improvement Advocacy
Group Purchasing
Quality Measurement
Risk Mitigation Shaping policy and
& Supply Chain Liability, Benefits
& Benchmarking, advocating for
Improvement, Labor & Risk Management
Safety Surveillance members
Management
Execution Engine
Comprehensive, accelerated approach to improving financial, operational and clinical performance.

88. What does business agility mean for Premier?
Pivoting quickly and easily to meet constant changes in what
our members ask of us.
…while assuring that the services we provide remain
rock-solid and life-saving

89. We manage this with our
Integrated Performance Platform
“Data, by itself, won't improve quality, reduce
costs; it must be turned into action”
Richard Bankowitz, MD, MBA, FACP
Premier Chief Medical Officer
At its core:
Connecting Data
and
Connecting People
and
Making Information Actionable
89

90. Implications
Premier Coordinated Care HIT Roadmap
Transaction Interaction Integration Collaboration Transformation
IT supports individual Basic Care Care coordination Seamless care coordination Triple Aim ™ goals
providers in delivering coordination capabilities improve with demonstrable realized across the
improvement in population
care and measuring capabilities emerge and health status population
health status
outcomes with initial population measurement is
based metrics possible
Advanced Population Analytics
Continuous Process Improvement
ACO
Sustainability Risk & Financial Management
Evidence-based Standards
Team-based Care Collaboration
Population
Management Patient Accountability
Outcomes Measurement and Reporting
Virtual Care Team Coordination
Clinical
Integration Patient Engagement
Clinical Decision Support
Care Management and Registries
Care
Coordination Population Analytics
Process Measurement and Reporting
Health Information Exchange
Meaningful
Use Practice Management System (PMS) and Electronic Health Record (HER)

91. The Integrated Performance Platform
“The New Normal”
Supply Quality Labor
Integrated Chain and
Care Safety Core Components
Delivery – Portal – WebSphere Portal
Solutions
– Lotus Collaboration
Community
Integrated Performance Platform
– ESB – WebSphere Message Broker
Collaboration – Custom Rules - ILog
– Events – WebSphere Business Events
Applications – Security - Tivoli
• Analytics – Etc….
• Workflow
• BPM
Integrated User Experience Foundation Components
– EMPI - Initiate
Foundation
Standards based services and data
– Database – DB2, Netezza
Integration platform
– WebSphere Message Broker – HL7 ESB
Integrated Data / Data Model – ETL – DataStage
Provider, Payer, Supply Chain Data – Reporting – Cognos
– Security - Tivoli
Data Management Services – Custom Administration and Configuration
and “SaaS Interfacing” Application - Tivoli
91

92. The Result: Better Healthcare;
Lower Costs; Lives Saved
% of Hospitals in the QUEST Top Performance # Hospitals Achieving
Threshold (TPT) QUEST TPT in all 3
Dimensions
94%
76
71% 68% 71%
59%
49% 50% Baseline
Year 1 33
Year 2
25% 25%
6
Evidence-Based Care Mortality Cost of Care Baseline Year 1 Year 2
Year 1 18 Months Year 2 30 months
Lives saved 8,043 14,649 22,164 25,235
Dollars saved $577M $1.036B $2.13B $2.85B
Patients receiving EBC 24,818 41,130 43,741 63,094
92

93. Creating a Healthcare EcoSystem – the Vision
Local IDN
Local IDN
Local IDN
Local IDN
Local IDN
Local IDN
Local IDN
Local IDN
Local IDN
Local IDN
Local IDN
Local IDN
Integrated
Performance Platform
(IPP)
Application and Data Local IDN
Broker Local IDN
Local IDN
Local IDN
Local IDN Local IDN
Local IDN
Local IDN
Local IDN
Local IDN
93

94. Q&A Session
Please send in your questions for our speakers now
Peter Hinssen
Co-founder of Across Group and
CEO of Across Technology
Denise Hatzidakis
Chief Technology Officer,
Premier Healthcare
Nancy Pearson
Vice President of Global Marketing,
Application Integration Middleware Software Business,
IBM
Brian Gillooly
Editor-in-Chief,
Events InformationWeek Business Technology Network

95. The Power of Business Agility for Innovation,
Transformation and Growth
Take Action,.. TODAY
• Visit ibm.com/business-agility to learn more about Business
Agility and the capabilities that IBM has to offer.
• Join us at an upcoming Business Agility event near you –
information on the above website link
• Contact your IBM representative for more information.
95