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Learning About a
#NewWayToEngage
at Camp Commerce
#IBMAmplify
To learn more about IBM Commerce
solutions, follow #NewWayToEngage
and @IBMCommerce
#NewWayToEngage
“Customer data is a commodity.
Anyone can buy it. How you
use it? That's the differentiator.”
- Shep Hyken
@Hyken
“76% of customers expect
organizations to anticipate
their needs.”
- Stan Phelps
@9INCHmarketing
“Engagement is interaction
with intention that goes beyond
concern for the transaction.”
- Chris Heuer
@chrisheuer
“If data affirms people, they
embrace it. If data challenges
people, they resist it.”
- Tessa Horehled
@tessa
“We don't want our minds to be
read but we want people to
respond and almost read
our minds.”
- Tamara McCleary
@TamaraMcCleary
“Storytelling always triumphs,
with or without technology.”
- Joel Comm
@joelcomm
“Loyalty is emotional. It's a
culmination of experiences.”
- Mark Johnson
@MJohnsonLoyalty

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Social Influencers on the Future of Commerce and a #NewWayToEngage

  • 1. Learning About a #NewWayToEngage at Camp Commerce #IBMAmplify To learn more about IBM Commerce solutions, follow #NewWayToEngage and @IBMCommerce #NewWayToEngage “Customer data is a commodity. Anyone can buy it. How you use it? That's the differentiator.” - Shep Hyken @Hyken “76% of customers expect organizations to anticipate their needs.” - Stan Phelps @9INCHmarketing “Engagement is interaction with intention that goes beyond concern for the transaction.” - Chris Heuer @chrisheuer “If data affirms people, they embrace it. If data challenges people, they resist it.” - Tessa Horehled @tessa “We don't want our minds to be read but we want people to respond and almost read our minds.” - Tamara McCleary @TamaraMcCleary “Storytelling always triumphs, with or without technology.” - Joel Comm @joelcomm “Loyalty is emotional. It's a culmination of experiences.” - Mark Johnson @MJohnsonLoyalty