Learn what technologies are essential for a successful eCommerce experience that will meet shopper expectations for online experiences and drive revenue growth for your business. Learn more: https://ibm.biz/BdrbFw

1. Checklist:
Essentials for
eCommerce Success
They want WHAT they want, WHERE and WHEN they
want it – and retailers that expect to be around for the long
run are responding.
Do you have what it takes to succeed in today's ultra
competitive digital commerce landscape?
TO DO
View the Forrester webcast, “The Essential Commerce
Capabilities That Will Differentiate Your Brand.”
The Way Customers Shop
Has Changed Forever
1
IBM Holiday Shopping Benchmark Report, 2016
2
EConsultancy, The Consumer Conversation: The experience void between brands
and their customers
Flawless Omni-channel
Service and Execution
Can you meet customer expectations
for fulfillment and delivery timing,
BPOIS, ship-from-store, express
delivery—and do it profitably?
According to Forrester (2015),
91% of customers want a
clear estimated time of arrival.¹
3
Digital Divergence: The Future of Digital Commerce - RSR 2016
1
Get Personal
Know your customer or your
competition will! Treating each
customer as an individual requires
insight into behavior and intent–
across all channels.
88% of consumers
say the average
retailer does not
understand them.²
Design for the
Mobile Shopper
Does your eCommerce platform
automatically deliver the mobile
optimized experiences shoppers
expect?
Mobile traffic now exceeds desktop
for many brands.
Grow Sales Beyond
Existing Segments
Ensure your eCommerce platform
can deliver rapid time to value
for initiatives to expand your
digital footprint into new markets
and segments.
According to Retail Systems
Research, retailers’ top business
challenges include maintaining revenue
growth and finding differentiation in a
fiercely competitive market.³