2. Retail
in a Big Way
The retail industry has been
disrupted in a big way.
Digital transformations, empowered
customers, and low barriers to entry
creating increased competition are
changing the retail experience.
Retailers must be nimble, leverage
technology and analytics, and deploy
new innovations to stay ahead of the
game.
Trend #1
3. Digital
in a Big Way
Emerging digital technologies and
business models are creating new
ways to attract and engage the
ever-connected customer, but
innovation must be driven by the
customers’ needs and wants.
Social and digital networks can
help strengthen brand attributes
and create new opportunities for
engagement.
Trend #2
4. Engagement
in a Big Way
To engage in a big way,
you must put your customers at
the center of your business.
This means engaging your
customers on their terms,
seamlessly across touchpoints.
And be sure to really know them so
you can deliver relevant and
personalized content at each stage
of the journey.
Trend #3
5. Relationships
in a Big Way
Empowered customers and
increasing competition put a
greater emphasis on the relationship
your customer has with your brand.
Cultivating relationships requires
trust, shared values, and innovative
programs and services to create
truly meaningful experiences.
Trend #4
6. Big Data
in a Big Way
It’s not enough to have big data,
you need the capabilities, tools
and talent to extract meaningful,
actionable insights from the data.
New ways to explore your data
create opportunity for micro-insights
that can drive highly personalized
experiences and hyper-localized
offerings.
Trend #5
7. to put customers at
the center of your business.
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