Denna session handlar om hur IBM skapade engagemang kring sin affärsstrategi under våren 2016 med Cognitive BUILD. Henrik Dalin, Digital disruptor, på IBM Interactive Experience berättar om IBMs event och hans teams egen resa när de designade och byggde deras idé. Talare: Henrik Dalin, IBM. Presenterades på IBM BusinessConnect den 4 oktober 2016 på Stockholm Waterfront.

1. Release the innovation power of your employees
How IBM created engagement around the business strategy in the spring
of 2016 with Cognitive BUILD.
Henrik Dalin, Digital disruptor at IBM Interactive Experience
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2. The mission of the Cognitive Build
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Resulting in tangible cognitive services, offerings and processes for IBM and our clients
Understanding
and using Watson
APIs
Applying data
sets
Design an immersive experience to educate and enable IBMers on Cognitive Business
through:
New ways of working
and new tools
Agile, IBM Design Thinking,
Mural.ly, Slack
21 3

3. Prepare
Teams conduct
Agile sprints
22 Feb – 18 Mar
(4 weeks)
IBMers crowdfund
the best ideas
25 Mar – 8 Apr
(10 business days)
Outthink Challenge
brings the best
ideas to life
11Apr – 3 May
(3 weeks to develop for
final presentation)
Build LaunchInvest
Join a Cognitive
Build team
Beginning 22 Feb
(4 weeks)
Team
Prepare for
the Cognitive
Build
Beginning 5 Feb
(2 weeks)
The Cognitive Build journey

4. 3 steps on Think Academy to prepare for each phase of the Build
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IBMers used interactive, online tools to learn about Cognitive, new ways of working and crowdfunding,
and applied the knowledge to developing and investing in prototypes
Get Ready for Cognitive Build Advancing Cognitive Build Building a Cognitive IBM
Develop an idea, select data,
apply APIs, form a team
Promote an idea, invest in
an idea, turn idea into
solution
Adopt an idea, keep building

5. Thousands of teams formed -they used Design Thinking, Watson APIs and
promoted their ideas, leading to a $291M in ifundIT $ investment
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“My team was made up of people I'd never get to meet in my day job... Amazing research scientists,
developers, designers and people from countries that I may never visit.”

6. Cognitive Build resulted in record setting participation levels
277,620
IBMers from
115 countries and
every business unit
engaged in Cognitive Build
Around 100,000
IBMers were active in the
Cognitive Build team phase
8,361
teams formed, each representing a
project idea
225,000+
IBMers invested in their favorite
ideas
185,847
IBMers prepared
for Cognitive Build
on
6Note: All statistics as of May 2, 2016

7. Cognitive Build in Practice and
Build Superlatives awarded to
14 teams
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IBM celebrated teams for their creativity, ingenuity and passion
8 finalist teams
adopted by IBM
business unit leaders
for further development
Local Outthink Challenges
around the world recognized
200+ teams
The Finalists
50 teams split
$1,000,000
in recognition of
innovative work

8. Nordic Outthink Challenge
Drone as a service (Swe)
Employee Retention –
Can you afford not to? (Den)
24/7 Virtual Personal Trainer (Fin)
Watson Quick Humanitarian
Response (Swe)
CV Cupid - the CV to RFP
matchmaker (Nor)
Medicine on the Move (Fin)
Smart compliance -
Cognitive Verified User
Access Rights (Den)
Personal Watson (Verse)
email assistant (Den)
Watson Academic Insights
(WAI - Why) (Den)
Sellmore –
Master Your Customer (Fin)
Cognitive Response to
RFPs (Request For
Proposals) (Swe)
Client Quote Accelerator (Den)

9. The Nordic Outthink Challenge
The Nordic outthink challenge was combined F2F and video conference event, from the 4 IBM head quarters
in the Nordic countries.
Each team did 5 minute pitches
Judges selected 3 that were asked to further work on their ideas, produce prototypes and do a presentation
on the Nordic Outthink Challenge final in Copenhagen on May 24.

10. Nordic Outthink Challenge

11. The Nordic Outthink Challenge Final
The three finalist teams did a 20 minutes pitch incl. demonstration of prototype.
After hearing all presentations, the judges conferred and agreed on winner: Drone as a service.
Drone as a service, Medicine on the move, Watson Academic Insight

14. What does Cognitive Computing do?
LEARN
4. Learns and improves
REASON
ANALYZE
2. Mines and finds patterns
UNDERSTAND
1. Understands Big Data
3. Evaluates possible options
Continuous
Machine
Learning
Create
problem
statement
Generate
hypotheses
Score
hypotheses
Get
feedback
ID similar
problems
Score
evidence
Train and
learn
Present
results
Model
Generate
hypotheses
Evaluate
hypotheses
Attributes
Evidence
Videos
Streamed Images
Text
Sound
Sensors
Structured
Speech
Unsupervised
learning
(DISCOVER)
Supervised
learning
(DETECT)
 Structure
 Context
 Meaning
Identify
evidence

18. Resourceful
Dedication
Open-minded
Passion
IntrapreneurEntrepreneur
Disruptors
Spongelike
nature
Act as a startup

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