Three ways that agile marketing and design can keep your organisation ahead of the pack - Creating compelling customer experiences - Engaging your employees - Innovate / Innovate / Innovate

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7. 90%
32%

8. Source: Question B4 What kind of digital strategy does your enterprise have?; n=2,869

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data informs experience
experience transcends channel

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IBMDesigncamp:: IBM Confidential:: ©2014 IBM Corporation 1
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Take 2minutes&
design a vase
design a better way for people to enjoy flowers in their home

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IBMDesigncamp:: IBM Confidential:: ©2014 IBM Corporation
Product or Task Focused
Experience Focused

14. the importance
of design

15. Design is not just what it looks like & feels like.
Design is how it works.
-Steve Jobs

16. IBMDesigncamp:: IBM Confidential:: ©2014 IBM Corporation 16
“I just want it to work.”

17. IBMDesign:: IBM Confidential:: ©2014 IBM Corporation
This is not a user experience
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18. This is a user experience

21. Attitudinal / Sentiment Data
Context Data

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40. All English Lawn Tennis Club
Founded 1868

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51. 57Placing people at the heart of the experience design processNew ways of working -iterative, rapid and agile –across business and ITConcentration of experience design, data analytics, strategy and technology skills Hands-on innovations and demosIntegrated mobile prototyping & development Fusing resources from marketing, IT, and agency partners togetherTapping into broader ecosystem of partners, technology, api’s, data sources from outside the typical

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Experiences driven by data
Extend physical experiences with digital
Use digital to enhance personal engagement
In summary
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