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Social Media Management made easy!
Mikael Lemberg!
Advertising Director, Komfo!
mil@komfo.com!
m +45 31 72 47 30!
fb.me/Mikael.Lemberg!
Komfo.com / fb.me/komfo!
Placements

!•  Homepage	
  	
  
•  News	
  feed	
  (desktop	
  and	
  mobile)	
  	
  	
  
•  All	
  Facebook	
  
•  Search	
  bar	
  
Mikael likes your brand
Homepage!
News feed desktop!
Right-hand 

side on homepage!
News feed mobile!
All Facebook!
Sponsored
Right-hand side on Facebook! News feed desktop! News feed mobile!
News feed!
News feed desktop! News feed mobile!
Search bar!
Summary of products by individual placement
News	
  feed	
  
desktop	
  
News	
  feed	
  
mobile	
  
Right-­‐hand	
  side	
  
of	
  homepage	
  
Right-­‐hand	
  side	
  
of	
  Facebook	
  
Search	
  bar	
  
Page	
  post	
  ads	
   X	
   X	
   X	
   X	
  	
  
Page	
  like	
  ads	
   x	
   x	
   X	
  	
  
App	
  ads	
   X	
   X	
  
Mobile	
  app	
  install	
  ads	
   X	
  
Offsite	
  ads	
   X	
   X	
  	
  
Sponsored	
  results	
   X	
  
Sponsored	
  stories	
   X	
   X	
   X	
   X	
  	
  
Summary of how to buy
Bundles	
  of	
  placements	
  
you	
  can	
  buy	
   Placements	
  contained	
  	
   Why	
  this	
  opCon?	
   How	
  to	
  buy	
  it?	
  	
  
All	
  Facebook	
  
All	
  placements	
  except	
  the	
  search	
  
bar	
  
Facebook	
  will	
  decide	
  where	
  to	
  show	
  your	
  ad	
  to	
  drive	
  the	
  most	
  clicks	
  and	
  
acAons	
  that	
  you	
  desire	
  for	
  your	
  budget.	
  
Ads	
  Create	
  Flow,	
  Power	
  Editor,	
  
API	
  
Homepage	
  
•  Right-­‐hand	
  side	
  of	
  the	
  
homepage	
  
•  News	
  feed	
  desktop	
  
•  News	
  feed	
  mobile	
  
The	
  best	
  way	
  to	
  reach	
  your	
  audience	
  from	
  the	
  most	
  visited	
  page	
  on	
  
Facebook.	
  
Power	
  Editor,	
  API	
  
News	
  feed	
  
•  News	
  feed	
  desktop	
  
•  News	
  feed	
  mobile	
  
The	
  most	
  engaging	
  placement	
  of	
  the	
  site.	
  	
  
Power	
  Editor,	
  API,	
  Promote	
  
buKon	
  on	
  the	
  Page	
  
News	
  feed	
  desktop	
   News	
  feed	
  desktop	
  
	
  
The	
  most	
  engaging	
  placement	
  of	
  the	
  site.	
  	
   Power	
  Editor,	
  API	
  
News	
  feed	
  mobile	
  
	
  
News	
  feed	
  mobile	
  
	
  
The	
  most	
  engaging	
  placement	
  on	
  customers’	
  most	
  personal	
  device.	
  	
   Power	
  Editor,	
  API	
  
Search	
  bar	
   Search	
  bar	
  
The	
  ability	
  to	
  target	
  what	
  people	
  are	
  looking	
  for	
  in	
  one	
  of	
  the	
  most	
  used	
  
features	
  on	
  Facebook.	
  
Power	
  Editor,	
  API	
  
1. Power	
  Editor	
  –	
  self-­‐serve	
  tool	
  for	
  advanced	
  adverAsers.	
  It	
  can	
  be	
  downloaded	
  by	
  anyone	
  at	
  hKps://www.facebook.com/ads/manage/powereditor/	
  	
  
2. API	
  –	
  access	
  via	
  Facebook’s	
  ApplicaAon	
  Programming	
  Interface	
  directly,	
  or	
  via	
  tools	
  built	
  by	
  our	
  Preferred	
  MarkeAng	
  Developers	
  (PMDs)	
  using	
  Facebook	
  Ads	
  API	
  
3. Ads	
  Create	
  flow	
  –	
  self-­‐serve	
  ad	
  creaAon	
  form,	
  	
  which	
  can	
  be	
  accessed	
  at	
  hKp://www.facebook.com/ads/create	
  
4. Promoted	
  buKon	
  on	
  the	
  Page	
  –	
  way	
  to	
  buy	
  a	
  Page	
  post	
  ad	
  directly	
  from	
  the	
  Page	
  composer	
  or	
  next	
  to	
  the	
  post	
  itself,	
  by	
  clicking	
  on	
  the	
  “Promote”	
  buKon.	
  	
  
DEMO:	
  Power	
  Editor	
  

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Facebook Power Editor - MarketingCamp 2013

  • 1. Social Media Management made easy! Mikael Lemberg! Advertising Director, Komfo! mil@komfo.com! m +45 31 72 47 30! fb.me/Mikael.Lemberg! Komfo.com / fb.me/komfo!
  • 2. Placements
 !•  Homepage     •  News  feed  (desktop  and  mobile)       •  All  Facebook   •  Search  bar   Mikael likes your brand
  • 3. Homepage! News feed desktop! Right-hand 
 side on homepage! News feed mobile!
  • 4. All Facebook! Sponsored Right-hand side on Facebook! News feed desktop! News feed mobile!
  • 5. News feed! News feed desktop! News feed mobile!
  • 7. Summary of products by individual placement News  feed   desktop   News  feed   mobile   Right-­‐hand  side   of  homepage   Right-­‐hand  side   of  Facebook   Search  bar   Page  post  ads   X   X   X   X     Page  like  ads   x   x   X     App  ads   X   X   Mobile  app  install  ads   X   Offsite  ads   X   X     Sponsored  results   X   Sponsored  stories   X   X   X   X    
  • 8. Summary of how to buy Bundles  of  placements   you  can  buy   Placements  contained     Why  this  opCon?   How  to  buy  it?     All  Facebook   All  placements  except  the  search   bar   Facebook  will  decide  where  to  show  your  ad  to  drive  the  most  clicks  and   acAons  that  you  desire  for  your  budget.   Ads  Create  Flow,  Power  Editor,   API   Homepage   •  Right-­‐hand  side  of  the   homepage   •  News  feed  desktop   •  News  feed  mobile   The  best  way  to  reach  your  audience  from  the  most  visited  page  on   Facebook.   Power  Editor,  API   News  feed   •  News  feed  desktop   •  News  feed  mobile   The  most  engaging  placement  of  the  site.     Power  Editor,  API,  Promote   buKon  on  the  Page   News  feed  desktop   News  feed  desktop     The  most  engaging  placement  of  the  site.     Power  Editor,  API   News  feed  mobile     News  feed  mobile     The  most  engaging  placement  on  customers’  most  personal  device.     Power  Editor,  API   Search  bar   Search  bar   The  ability  to  target  what  people  are  looking  for  in  one  of  the  most  used   features  on  Facebook.   Power  Editor,  API   1. Power  Editor  –  self-­‐serve  tool  for  advanced  adverAsers.  It  can  be  downloaded  by  anyone  at  hKps://www.facebook.com/ads/manage/powereditor/     2. API  –  access  via  Facebook’s  ApplicaAon  Programming  Interface  directly,  or  via  tools  built  by  our  Preferred  MarkeAng  Developers  (PMDs)  using  Facebook  Ads  API   3. Ads  Create  flow  –  self-­‐serve  ad  creaAon  form,    which  can  be  accessed  at  hKp://www.facebook.com/ads/create   4. Promoted  buKon  on  the  Page  –  way  to  buy  a  Page  post  ad  directly  from  the  Page  composer  or  next  to  the  post  itself,  by  clicking  on  the  “Promote”  buKon.