Business Model Innovation

Business Model
Innovation
Jamil Alkhatib
Copyrights © 2016 Jamil Alkhatib 1

Technology Selection
& solutions

Solution selection
•Make sure to understand the
problem before solving it by
technology
•Make sure the solution suits the
customer/user and not the inventor

Products fail from the lack of
customers
than from a failure of new
technologies
Customers are KEY
"Anything that won't sell, I don't want to invent."
Thomas Edison

Innovation
•“Process” followed to obtain
•something new
•that solves a specific problem
•and can be utilized
Copyrights © 2016 Jamil Alkhatib
"Anything that won't sell, I don't want to invent."
Thomas Edison
5

Types of innovations
Product Service
Process Business Model

Business Model Canvas

Which one do you like?

Which customers and users are you serving?
Which jobs do they really want to get done?
Customer Segments

• What is the ‘market/customer Pain’?
• How does your product address the customer’s Pain?
• What is different about your product?
• Why would a customer buy from you?
Value Propositions

Value Propositions
Price
Risk
minimization
Cost reduction
Novelty
Performance
Design
Address need
Technology

How does each customer segment want to be reached?
Through which interaction points?
Channels

What relationships are you establishing with each segment?
Personal? Automated? Acquisitive? Retentive?
• How can we acquire new customers?
• How can we retain existing customers?
Customer Relationships

Relations examples

What are customers really willing to pay for?
How are you generating transactional or recurring revenues?
Revenue Streams

Which resources underpin your business model?
Which assets are essential?
Key Resources

Which activities do you need to perform well in your business?
What is crucial?
Key Activities

Which partners and suppliers leverage your model?
Who do you need to rely on?
Key Partners

What is the resulting cost structure?
Which key elements drive your costs?
Cost Structure

Business Model Canvas
customer
segments
key partners
cost
structure
revenue
streamschannels
customer
relationships
key activities
key
resources
value
proposition

Sketch Business Model

www.businessmodelgeneration.com
References

BMC Guidelines

General Instructions
• A0 poster or at least A3
• Sticky notes
• Do not write on the canvas
• One idea per sticky note
• Use Color code
• Stay in one time domain (current vs. future)
• Tell a story

Business Model
Environment

Market Analysis
• Market Issues
• Market Segments
• Needs and Demands
• Switching Costs
• Revenue Attractiveness
MARKET
FORCES

Competitive Analysis
• Competitors
• New Entrants
• Substitute Products & Services
• Suppliers and Others in Value Chain
• Stakeholders
INDUSTRY
FORCES

Foresight
• Technology Trends
• Regulatory Trends
• Societal and Cultural Trends
• Socioeconomic Trends
KEY
TRENDS

Macroeconomics
• Global Market Conditions
• Capital Markets
• Commodities & Other Resources
• Economic Infrastructure
MACRO-
ECONOMIC
FORCES

Value Proposition

Why should I buy from you?

Value Proposition
Design

Value
Create
Value
Observe
Customers
Fit

Recommendations
•Focus on the business Model
•Do not fall in love with your first
business model
•Iterate rapidly and test your models
early

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