Introduction to Research and Innovation

1. Research & Innovation

2. So what is ?
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3. Innovation is Not:
• Artistic Creativity
• Invention
• The “Bright Idea”
• Scientific Discovery
• Problem-Solving
• Technical solution
• Simple Incremental Improvement
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4. Innovations?
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5. Innovation
•“Process” followed to obtain
•something new
•that solves a specific problem
•and can be utilized
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6. Invention vs. Innovation
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7. Research & Innovation
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8. Development
Research & Innovation
• Research, Development and Innovation (RDI)
are realities very close to each other, although
they represent different concepts.
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9. Research & Innovation
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MoneyKnowledge
/Science
Innovation
Research

10. Research Types
Basic Applied
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11. Basic research
• is scientific research aimed to improve
scientific theories for improved understanding
or prediction of natural or other phenomena
• The main motivation is to expand man's
knowledge, not to create or invent something.
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Source: "What is basic research?" . National Science Foundation.

12. Applied Research
• Applied research is designed to solve practical
problems of the modern world
• focuses on the development of technology
and techniques
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13. Basic Research
• Start with
Observation
• then conclusion
Applied
Research
• Start with target
to reach
• (problem to solve)
• then observe
• then conclude
Development
• Implement the
conclusion
• to solve the
problem
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14. Innovation Management
Basic Research
Applied
Research
Development Production Marketing
R&D Management
Innovation Management
Technology Management
Adopted from Innovationsbewertung, Grang
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