1. Evidence about 1Direction (Sony artist) Exam area/point it could be used for
The character 1DCyberPunk was introduced a
couple of weeks ago through the main One
Direction site.
She's supposedly stolen their laptop, and will
release images and more as fans complete a set
of challenges. For example solving a cryptic clue
to get an exclusive pic, getting a One Direction
term trending on Twitter, or making a paper model
of the band members
One Direction's new box set has its own
augmented reality app
It's designed to be used with a limited-edition box-
set version of One Direction's new album Take Me
Home, with fans pointing their smartphone or
tablet cameras at the 36-page picture-book to
access videos and photos.
"This app shows what's achievable with AR in
publishing to deliver bite-sized entertainment that
hopefully will bring a smile to the faces of the 1D
faithful," says Zappar's managing director Casper
Thykier.
Sony and Spotify have synergised to create a One
direction app as they have passed 100m plays.
They also have a strong link with Tumblr which is
popular with their teenage girls fans.
MD Syco- Sonny Takhar
„social media has become the new radio, it has
never broken an act globally before but One
Direction have
2.35 million followers on twitter‟
Fans are expected to swarm to a special One
Direction shop which opens in New York today.
The store, called 1D World, is located in the city's
Penn Plaza and will sell the band's merchandise
after their profile rocketed in The States this year.
A huge selection of memorabilia is to go on sale
including One Direction branded hoodies, onesies,
T-shirts, hats, cardboard cut outs and dolls.

2. Teamed up with Pepsi to launch a series of
adverts for the SuperBowl top break the US
market
Came 3rd in X factor UK in 2010. Every new single
since then has been performed on the show.
3 performances on X factor USA and guest
mentor on X factor Australia to launch them to a
wider global audience
Yesterday Syco and One Direction‟s launched a
new mini-series documenting a day in the life of
the winners of One Direction‟s global “Bring Me to
1D” Campaign.
The “Bring Me to 1D” was a two month global
campaign, where fans could win „Go1den Tickets‟
to One Direction‟s sold out show at Madison
Square Garden. The Go1den ticket winners were
flown to New York with a friend and a parent to
see the gig and then given the opportunity the
following day to meet the band. The mini-series
documents the stories of some of the winners and
behind the scenes footage.
Fans from over 40 countries won Go1den tickets,
each country hosting it‟s own competition with
their own entry requirements. For example,
Norwegian fans had to get as many people to say,
“I love One Direction,” and film it. The best video
would then be broadcast on Norwegian TV station
TV2. The video competition led to the involvement
of Norwegian celebrities, mayors and entire
football stands participating, all saying “I love One
Direction”. An estimated 150k to 200k people took
part in the campaign and over 1.5k videos were
submitted. New Zealand fans had to find One
Direction dolls and Japanese fans made One
Direction dim sum, all to win a Go1den ticket.