1. By the end of the lesson you will understand:
ALL- How Sony is a conglomerate and how cross media
promotion helps the Sony to distribute and
market their products to audiences
SOME- How the digitalisation of the music industry has
threatened Sonys dominance and the shift of
power to audiences and independent labels
Last Weeks Key Terms:
6 LESSONS TILL
Conglomorate
Oligopoly XMAS
Distribution
Consumption
GIVE AN EXAMPLE OF EACH

2. Reasons why SONY are dominant players in the music industry:
Production Hardware
SONY CASE STUDY
EVIDENCE AND
EXAMPLES FOR EXAM
Marketing and Distribution Consumption
Distribution

3. SONY are dominant- REASON 1
Being a Conglomerate means that Sony have the
benefit and power across different stages
They can use cross media promotion
Using one of their
companies/products to also promote Production
another
Eg. Leona Lewis song ‘Hands’ being Marketing and Promotion
used in Final Fantasy Game
Distribution
Consumption

4. SONY are dominant- REASON 2
They can distribute their music through synergy with
other companies such as Itunes etc but also can
distribute through their own apps and through myplay
and the Sony Entertainment network and Sony Mobile
Phones such as the Mix Walkman
Production
Marketing and Promotion
Distribution
Consumption

5. SONY are dominant- REASON 3
Production
Marketing and Promotion
Distribution
Can also directly link into
audience consumption as they
are the only major label to own
Consumption
their own hardware

6. Media Production is dominated by
global institutions- To what extent do
you agree with this statement?
POINT:
EVIDENCE:
EXPLAIN:
MARK:
EAA /10
TERM /10
Use as many of the following in your PEE:
Two targets to improve:
cross media promotion, distribution, synergy,
marketing, digitalisation, oligopoly, major, global,
mainstream, subsidiary

7. Media Production is dominated by
global institutions- To what extent do
you agree with this statement?
POINT:
EVIDENCE:
EXPLAIN:
MARK:
EAA /10
TERM /10
Use as many of the following in your PEE:
Two targets to improve:
cross media promotion, distribution, synergy,
marketing, digitalisation, oligopoly, major, global,
mainstream, subsidiary

8. Media Production is dominated by
global institutions- To what extent do
you agree with this statement?
POINT:
EVIDENCE:
EXPLAIN:
MARK:
EAA /10
TERM /10
Use as many of the following in your PEE:
Two targets to improve:
cross media promotion, distribution, synergy,
marketing, digitalisation, oligopoly, major, global,
mainstream, subsidiary

9. PERIOD FOUR

10. 1. SWAP your PEE with a partner.
Mark them out of the following and give targets to improve:
EAA- 10
Term- 10
2. Re-do a PEE using the feedback to improve.
By the end of the lesson you will understand:
ALL- How Sony is a conglomerate and how cross media
promotion helps the Sony to distribute and
market their products to audiences
SOME- How the digitalisation of the music industry has
threatened Sonys dominance and the shift of
power to audiences and independent labels

11. Reasons why SONY are dominant players in the music industry:
Point Evidence
Ways in which Sonys dominance has been challenged
Point Evidence

12. What significance does the continuing development of digital media technology
have for the institutions you have studied?
INDEPENDENT LABEL SONY MUSIC
PROS
PROS
CONS
CONS
HOMEWORK: using the feedback re-do the exam question that
you did for homework this week.
How much better have you done?