1. IV th International
Conference on
Advances in
Energy Research
Matam Manjunath
Prashant Singh
Abhilash Mandal
Gaurav Singh Parihar
Consumer Behaviour
towards Electricity
NATIONAL
INSTITUTE OF
TECHNOLOG
Y GOA

2. Why ?
Sectorwise consumption (GWh) of India during
2010-11
Miscellaneous
4%
Commercial
9%
Traction2%
Industry
45%
Agriculture
18%
DOMESTIC
22%

4. OBSERVATION
IMPLEMENTATION

5. Field survey
Daily Consumption
Hourly Basis
Family Size
Annual Income
Season
Sanctioned Load
Appliance Used
Survey
Parameters

7. Variation with Demographical Area
Rural household demand in KW

8. Suburban household demand in KW

9. Urban household demand in KW

10. Variation with Annual Income
Demand in KW for income group A- Rs27000
to Rs 1 lakh

11. Demand in KW for income group B- Rs 1 Lakh to Rs
5 Lakh

12. Demand in KW for income group C- above Rs 5 Lakh

13. Variation with Seasons
Demand (KW) for summer (May 2013)

14. Demand (KW) for monsoon (September 2013)

15. Households with similar income, location &
season yet, different characteristics

16. income
seasons
Demographical area

17. Accomplishing zero deficiency...
Consumer Identification
Assign Templates
Smart Grid-Controlled Power
Consumer – Department
Communication

18. When the above steps are followed…
Supply surplus can be used to
compensate for deficiencies
Optimized usage of the generated
power
Continuous Power Monitoring
When.
Where.
How much.

19. QUESTIONS?
?

20. THANK
YOU !!!