1_ICCA Meetings Association Africa Day_Global and Africa perspective_Esmare Steinhofel

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ICCA (International Congress and Convention Association)

The document discusses statistics and trends about international association meetings from a global and African perspective. It provides data showing that while Africa hosted 3.19% of international association meetings in 2018, its market share has been growing slightly each year from 2014 to 2018. South Africa, Morocco, Egypt, and Kenya hosted the most meetings in Africa, while Cape Town, Kigali, Marrakesh, and Nairobi hosted the most meetings per city. The top subjects of meetings in Africa from 2009-2018 were medical sciences, science, and technology.

Business

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The Association Market
Global & African Perspective

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ICCA
The International Congress and Convention Association
is the global community and knowledge hub for the
international association meetings industry.
Over 1 100 member companies and organisations in
almost 100 countries worldwide
ICCA Association Community

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105 North America
95 Latin America
43 Africa 285 Asia-Pacific
38 Middle East
177 Central Europe
63 Scandinavian
70 UK / Ireland
95 France Benelux
62 Iberia
98 Mediterranean
ICCA Members

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Global Africa
Destination Marketing 384 14
Venues 377 18
Meetings Management 245 8
Meetings Support 104 2
Transport 10 0
Honorary Members 11 1
Total 1 131 43
Membership Sectors

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ICCA Africa Members
Eastern
15
Southern
28
Ethiopia 1
Uganda 1
Kenya 4
Rwanda 4
Tanzania 5
Zambia 1
Mozambique 1
Zimbabwe 2
South Africa 24

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ICCA Criteria
Minimum of
50 or more
participants
Rotate between
three countries
or more
Take place
on a
regular basis

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Global Association Meetings
2009
9,646
2018
12,951

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Africa’s Market Share - 2018
12,951
meetings
WORLD
96.81%
414
meetings
AFRICA
3.19%

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Trends
Europe
remains the
most popular
Overall average
participants
decreases
Growth in
STEM
Meetings
Regional
rotation a
growing
trend
Universities a popular
venue choice
Duration of
meetings getting
shorter

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Africa Global
Medical Sciences 1 1
Science 2 3
Technology 3 2
Education 4 4
Economics 5 8
Subjects 2009 - 2018

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Meetings in Africa
(2014-2018)
2014
384
2015
393
2016
411
2017
390
2018
414

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2018 ICCA Rankings
Number of meetings per country
Total of 414 African Meetings
1 South Africa 100
2 Morocco 45
3 Egypt/Kenya 31
4 Rwanda 26
5 Nigeria 18

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2018 ICCA Rankings
Number of meetings per city
Total of 414 African Meetings
1 Cape Town 42
2 Kigali 26
3 Marrakesh 24
4 Nairobi 22
5 Cairo 20

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Size of Meetings Africa
(2009-2018)
1055
778
909
455
186
44 35
From 50-149 From 150-249 From 250-499 From 500-999 From 1000-1999 From 2000-2999 From 3000 up

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Number of Participants Africa
(2014-2018)
143.000
150.000
168.000
165.000
149.000
2014 2015 2016 2017 2018
755k
total

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Thank you
@ICCAAfrica
@ICCAWorld
esmare.s@iccaworld.org
+27 84 056 5544
www.iccaworld.org




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