1. Trends From Silicon Valley
E-commerce
FDIH event - June 19, 2013
Lene S Schulze - lsa@innovationcenterdenmark.com - @ICDK
Innovation Centre Denmark, Silicon Valley
Wednesday, June 19, 13

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4. How to compete with these guys?
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5. Commodity Commerce Nailed
- Virtually every area of consumer goods
- Huge selection
- “good-enough” pricing
- Personalized shopping recommendations
- Top-notch convenience (Amazon Prime,
Subscription, Easy returns)
Selection - Price - Speed
Wednesday, June 19, 13

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7. Customer service quality has replaced price point as the key e-commerce metric.
Wednesday, June 19, 13

8. Emotional Commerce
Design centric
More thoughtful purchase decisions
Having fun while shopping
Emotional connection with brands
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9. Emotional Commerce
Keywords
Design
Social Experiences
Crowdsourcing
Personalization and Curation
Subscription
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16. Opportunities in Emotional Commerce
USD 63 bill dollar Furniture market w. 4% online sales
- Imagine a world where 10-20% is sold online
“Is it possible to build a multi billion dollar eCommerce
business in an Amazon world? In Commodity CommerceI
say probably not. In Emotional Commerce, absolutely yes.”
Jason Goldberg,
Founder & CEO
Fab.com
“Lots of Disruption waiting to happen”
Wednesday, June 19, 13

17. Peer to Peer Market Places
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22. Peer to Peer Market Places
Peer to Peer Commerce
Wednesday, June 19, 13

23. M-Commerce
- Expected 25% of online retail on
mobile devices by 2017
- Tablets will prevail
- The shopping experiences are improving
There are ways to go = Many opportunities ahead
Wednesday, June 19, 13

24. Innovation Centre Denmark
– Globaliza(on*Strategy*of*2006:"A"vision"of"Denmark"becoming"the"
leading"knowledge"based"na8on"in"the"world"in"2016"
– Centers"placed"in"Silicon*Valley*(2006),*Shanghai"(2007),"Munich"(2008)"
and"Sao"Paolo,"Seoul"and"DelhiHBagalore"(2013)"
– The"centers"facilitate"access"to"interna(onal*sources*of*innova(on*such"
as"capital,"networks,"knowledge,"technology,"partnerships"and"markets."
– Mission:"create*long*term*growth*and*job*crea(on*in*Denmark*
– Sector"focus:"ICT,*Cleantech,*Life*Science*
Wednesday, June 19, 13

25. “From&fruits&to&technology”&
! The%end%of%World%War%II%–%a%big%economic&upturn&
! Strong%technical&universi7es:%Stanford,%UC%Berkeley%
! The%Hewle>!Packard%garage%in%Palo%Alto%!%startup&wave&
! Growth%in%semiconductor&in%the%1960s%
! Growth%in%computer&hardware&in%the%1970!80s%
! Growth%in%computer&so:ware&in%the%1980!90s%
! The%Networks&and&the&Internet&in%the%1990!2000s%
! 2000s:%biotech,%security%IT,%media,%telecom,%medical%devices,%
cleantech,%advanced%materials%%
! Today%!%CleanTech,%web%2.0,%social%media,%mobile,%cloud,%SaaS,%big%
data,%gaming%
Silicon Valley
Wednesday, June 19, 13

26. Why?%10%Reasons%why%Silicon%Valley%works%
1. Strong)“Wild%West”%ideals:)Hard)work,)eternal)
op4mism,)restless,)appe4te)for)risk9taking)(Gold)Rush)))
2. Strong)educa4onal)tech%talent%pool:)E.g.)Stanford,)UC)
Berkeley)
3. )Few)or)no%barriers,)e.g.,)social/racial/ethnic/class)
4. )Strong)flow)of)tech<talented%immigrants:))China,)
India,)EuropeFailure%is%not%sAgmaAzed)
5. :)Valued)as)“educa4on”)
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27. 10#Reasons#con+nued!
6. Ecosystem!open#and#dynamic!
7. Network,!abundant,!informal,!open,!focused!on!knowledge:
sharing!
8. Entrepreneurial#Service#Providers:#Strong!support!from!key!
service!providers!(legal,!accoun?ng,!HR,!marke?ng!etc…)!
9. Abundance!of!capital!!1/4!of!the!world´s!venture!capital!in!
SV!
10. #Stock!op?ons!and!IPOs!create!“serial#entrepreneurs”!
Wednesday, June 19, 13

28. SCALEit(bridges(scalable(Danish(
technology(companies(with(Silicon-
Valley--
Alumni(
Wednesday, June 19, 13

29. Ecosystem)
Silicon'Valley'
TALENT'
SCALABILITY'
EXPERIENCE'
CAPITAL'
MARKET'
CAPITAL)
MARKET) TALENT)
SCALABILITY)
EXPERIENCE)
Wednesday, June 19, 13

30. Inspiring(entrepreneurs(in(
Denmark…(
!Speaker!series!from!successful!
Silicon!Valley!entrepreneurs!
…Introducing(Danish(startups(to(
the(eco(system(for(one(week..(
…obtain(a(foothold(by(
(staying(for(3(months(
!Touring!all!of!Denmark!to!
promote!the!SCALEit!programs!
and!educate!Danish!startups!
!Get!feedback!on!the!company!and!
review!the!business!model!in!the!
world!centre!of!technology!
!Network!with!venture!capitalists,!
advisors,!successful!entrepreneurs!
and!cuCng!edge!companies!
!Making!their!products!ready!for!
the!American!market!and!rapid!
growth!
!Dedicated!mentorship!programs!
to!ensure!they!develop!their!
businesses!
Inspire( Ignite( Accelerate(
The SCALEit Program
Wednesday, June 19, 13

31. Awesome'event.'Super'
condensed,'relevant'and'to'the'
point'program'with/interes0ng/
speakers,'company'visits'and'fun'
networking'events'with'like:
minded'peers.'
It'is'very'simple,'if'you'are'a'Danish'
startup'and'you'can'afford'this,'DO/
IT!/
The'SCALEit'program'gives'
you'insights'on'all'the'
"unknown/unknowns",'
which'makes'it'possible'to'
grow/your/business/
interna0onally!'
Great'week.'StressmAPP'now'
accelerates'faster.''
Feedback'
Only'posiJve'feedback'from'our'alumni'companies'
100%'Of'the'companies'will'
improve'or'opJmize'their'
business'because'of'SCALEit'
Overall'saJsfacJon'
0%'
10%'
90%'StaJsJcs…'
Wednesday, June 19, 13

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34. Thank you - Questions?
Lene S Schulze - lsa@innovationcenterdenmark.com
http://icdk.um.dk/
www.facebook.com/innovationcenterdenmark
@ICDK
@lsjorslev
www.linkedin.com/in/lenesjorslevschulze
Wednesday, June 19, 13

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