This document discusses an iconic San Diego tech company that focuses on online advertising. It introduces the founders Chern Lee and Valentino Vaschetto and their expertise in areas like search optimization, coding, and web development. The company's strategy involves leveraging marketing, data analysis, product development and other areas to better understand customers, increase awareness, and customize coding technologies for clients. By combining data-driven marketing strategies with analysis and new approaches, the company aims to provide personalized solutions and results for clients. Background is provided on founder Chern Lee's early career and success in online marketing and growing several companies specializing in areas like lead generation and ecommerce. The vision is to bring marketing and technology together in innovative ways while nurturing

1. ICONIC INDUSTRY BRINGING
ONLINE ADVERTISING TO THE
FOREFRONT OF THE SAN DIEGO
TECH SCENE

2. LEADING BY EXAMPLE
• Chern Lee
• Developer / Internet companies
• Search Optimization Expert
• Strategic Web Development
• Valentino Vaschetto
• Coding Expert
• Tactical Web Engineer

3. FOCUS/ STRATEGY
• Marketing
• Web Leveraging
• Data Analysis
• Product Development
• Pre-Screening
• Business Analytics
• Marketability
• Testing
• Conceptualization
• Application of Product/ Service
• Market Environment
• Competitive Advantage

4. WHY ONLINE ADVERTISING?
• Ability to Track Ideal Customer
• Realize motivation of demographic
• Meet market where they are
• Increase awareness
• Ability to Track Marketing Data
• Customize client-specific coding technologies
• Full marketing adaptation
• Connect marketing metrics with behavioral evidence
• Maintain nimble footprint for easy adaptation

5. MARKETING STRATEGY + TECHNOLOGY =
RESULTS
• Data-Driven Marketing Strategy
• Data Analysis
• Boutique Approach to Every Project
• New Angles and Innovative Approaches to Online
Behavior
• Provide Clients with Personal, Creative Solutions

6. CHERN LEE - EARLY GROWTH
• Young Development
• Early familiarity with computer engineering
• Self-taught computer coding
• Work as Engineer focused on coding disciplines
• Earning degree in Cognitive Sciences
• Interest in converging technological manipulation and
behavioral sciences

7. CHERN LEE – CAREER GROWTH
• Early Success
• Began career as VP of Production at age 20, for Ad Authority
• 2 years after was CEO of Pinnacle Dream Media
• Bootstrapped own online marketing company generating millions
• Founded several subsequent companies, specializing in:
• Lead Generation
• Affiliate Marketing
• eCommerce Markets

8. CHERN LEE VISION - ICONIC INDUSTRY
• Bringing Marketing & Technology in Most Dynamic Way
• Creating seamless tech/ marketing environments
• Approach business growth and relationships thru global
perspective
• Corporate Citizenry
• Nurturing love for community and environment responsibility
• Focus on Strategy & Function