Digital marketing success involves email, PPC, display, video, HTML, UX, SEO, social media, community, blogging and content. Navigating all disciplines is the path to success.

1. VALENTINO VASCHETTO’S
GUIDE TO MARKETING IN
THE DIGITAL AGE
VALENTINO VASCHETTO

2. RELEVANT DISCIPLINES
• Email Marketing
• Display
• Value Delivery
• Search Marketing
• Search engine optimization
• Content optimization
• HTML (code language)
• Social Media Marketing
• Relevancy
• Video marketing

3. EMAIL MARKETING
• Average Return of $44 For Every $1 Spent
• 3.7 Billion People Use Email
• 99% Check Email Every Day via
• Work PC
• Home
• Mobile Phone
• End of 2018 - 2.2 Billion Using Email Via
Phone

4. HOW TO BUILD EMAIL LIST
• Offer Subscription to Blog
• Post article on pertinent, valuable information
• Make sure to present exclusive, insightful information
• Offer BONUS information with more in-depth content on
topic in exchange for email submission
• Add social proof, displaying people already subscribed to
your list commenting

5. COMMENT-GATE
• Require name/ email submission in order to
comment on site
• Allow ability to opt-out of email list
• Ensure topic is newsworthy or valuable to
demographic to entice commenting

6. CONDUCT ON-SITE SURVEY
• Present niche/industry survey on website
• After completion, request email address
• Add testimonials below your opt-in forms to
convince visitors to sign up
• Promote adherence to the code of ethics

7. OFFER FREE REPORT/ E-BOOK GIVEAWAY
• Present a relevant report or e-book to your
demographic upon exit
• Promote offer on Facebook requiring email address
• Show preview of content
• Only require email, if possible

8. OFFER NEW POST NOTIFICATIONS
• Allow visitors to email opt-in for notification with every
new blog/ article post
• Present option via pop-up on specific landing pages

9. SEARCH MARKETING
• SEO (Search Engine Optimization)
• Wide appeal via desktop & mobile searches
• Appealing to search visitors with relevant info
• Link Building
• Connect with other websites in your field to improve relevancy
• Links from other relevant websites improve your search results
• Inter-connect pages within site
• Paid Online Ad Placement
• Immediate results

10. SOCIAL MEDIA MARKETING
• Determine best social media platforms for your industry
• Be consistent with postings
• Continued testing to plan best times for posting
• Create great content
• Provide value
• Do not over-sell brand
• Paid social platform advertising