Facebook para Pymes (publicar e interactuar) dentro del módulo 5 del proyecto europeo Learning 2.0gether

1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
• Publicar en Facebook
• Interactuar
• Ejemplos de buenas prácticas
Módulo 5 – Facebook para PYMES

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPublicar en Facebook
• Facebook no es una
plataforma de ventas
• Necesitas tener una
estrategia o un plan de
redes sociales (¿Qué
quieres conseguir y
cómo?)
• Haz seguimiento y trata de
poner a prueba tus
prácticas

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPublicar en Facebook
• Se auténtico (si tratas de
ser alguien o algo que no
eres la gente al final lo
sabrá)
• Se coherente

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPublicar en Facebook
Las principales razones por las
que a la gente “ Ya no le gusta”
una página
• La empresa publica con
demasiada frecuencia
• El contenido se hace
repetitivo y aburrido
• El contenido era
demasiado publicitario o
promocional

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPublicar en Facebook
www.flickr.com/photos/92501682@N00/5067471752/

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPublicar en Facebook
• Tus publicaciones no deben ser demasiado
largas (menos de 4 líneas en Facebook)
• Deben ser fáciles de entender
• Publicar fotos es bueno (hacen la página más
visual y fácil de leer)
• Los vídeos y enlaces solos, sin una presentación,
no son con frecuencia suficientemente sencillos
(tienes que ver el vídeo o cargar el enlace).

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPublicar en Facebook
Qué funciona en Facebook
• Opiniones de los clientes (Feedback,
preguntas sobre productos, etc.)
• Noticias de la empresa
• Temas del día a día
• Trata de enfatizar las emociones

8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPublicar en Facebook
• Dale al me gusta de la página de
la competencia y sigue lo que
ellos publican
• Nunca publiques en la página de
la competencia (legislación sobre
competencia desleal)

9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPublicar en Facebook
Una buena manera de aumentar tu
audiencia :
• Concursos
• Regalar algo
Tener en cuenta las condiciones para
las páginas de facebook
https://www.facebook.com/page_guidelines.php

10. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPublicar en Facebook
Cuándo y con qué frecuencia - algunas
recomendaciones:
• Mejor por la mañana
• Después del horario de trabajo
• Fines de semana
• Menos es más, pero la gente no debe olvidarse
de que existes – es bueno publicar una vez
al día en Facebook

11. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euInteractuar
• Interactuar con los usuarios
y conseguir que se
impliquen es la esencia de
Facebook
• Responder a los comentarios
de tus Fans (personas a las
que “les gusta” tu página)

12. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Interactuar
EdgeRank
Las publicaciones en tu página no se muestran a
todos tus fans... El EdgeRank determina si éstos se
mostrarán y a quién.
-Afinidad
-Peso
-Time Decay
http://leaderswest.com/wp-content/uploads/2013/04/102.jpg

13. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Interactuar
EdgeRank
Si publicas contenidos atractivos que
estimulen la participación, el EdgeRank
aumenta y tus siguientes publicaciones
se mostrarán a más usuarios.
Interesante para saber más:
http://www.communitycurator.com/que-es-edgerank-
facebook/

14. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Interactuar
Puede ser que haya personas que publiquen
comentarios negativos:
• Siempre hay que reaccionar a las críticas
• Tomárselas en serio
• Ser educado
• Pedir disculpas si ha sido un error tuyo
• Corregir al usuario de manera educada si es él
el que está equivocado
Además, trata siempre de dejar solucionado el
problema

15. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Abercrombie & Fitch: https://www.facebook.com/abercrombie
Decathlon : http://www.facebook.com/decathlonespana?fref=ts
Best Buy: https://www.facebook.com/bestbuy
Best Buy tiene una configuración muy sencilla de F-commerce,
donde los usuarios pueden buscar directamente categorías de
productos y hacer compras online. La página también anima a
los usuarios a compartir contenidos y productos con aquellos
que conocen.
Ejemplos de buenas prácticas