Otras herramientas Social Media para Pymes dentro del módulo 9 del proyecto europeo Learning 2.0gether

1. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Módulo 9 – Otras herramientas
Web 2.0 para PYMES
Clasificación de
Medios Sociales

2. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Medios Sociales
Los Medios Sociales son todos aquellos medios
(plataformas) que sirven a los usuarios para
intercambiar información de manera
interactiva y para la comunicación mutua.
(http://es.wikipedia.org/wiki/Medios_sociales)
(http://en.wikipedia.org/wiki/Social_media)

3. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Visión general

4. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Clasificación de Medios
Sociales/ Funcionalidad
Conectar, intercambiar,
y comunicarse
Publicar
Colaborar
Reflexionar

5. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Módulo 9 – Otras herramientas
Web 2.0 para PYMES
Herramientas Sociales
de comunicación para
PYMES

6. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Herramientas sociales
para comunicación

7. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Comunicación
con Skype
Fácil de usar para:
•Mensajería instantanea/
conversar en línea con una o más personas
•Debátes en línea con una o más personas
•Video Conferencia en conversación de 1 a 1
•Intercambio de archivos
•http://www.skype.com/es/

8. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Cómo usar Skype en
asuntos cotidianos
• La función de Chat es adecuada para
comunicarte facilmente con tus colegas e
intercambiar información
• Organizar reuniones de equipo online si tus
compañeros de trabajo están en lugares
distintos

9. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Cómo usar Skype en
asuntos cotidianos
• Herramienta de apoyo, por ejemplo, para
ofrecer servicios de atención al cliente a
través de Skype
• Construir tu propia red online con
trabajadores, compañeros y clientes
importantes y estar en contacto con ellos
fácilmente

10. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Buenas prácticas
en el uso de Skype
Interesante consultar:
http://blog.panel.es/wp-content/uploads/download

11. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Comunicación con Google+
• Red Social de Google
• Alrededor de 500 millones de usuarios registrados
Funcionalidades más relevantes de Google+
• “Circulos” – los amigos/seguidores se pueden organizar facilmente
en “circulos” para compartir.
• “Hangout”: herramienta de comunicación online por video; se
puede emitir en línea en YouTube.
• “Comunidades” para compartir información, noticias, etc. Sobre
temas específicos
• “Página de empresa de Google+”: negocios locales, organizaciones
instituciones, etc. Pueden crear una Página de Empresa de Google.

12. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Buenas prácticas en
Google+
Interesante
http://www.slideshare.net/susanapuigmarti/gua-y-m
http://googleplus.com.es/manual-de-buenas-maner

13. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
LinkedIn
• La Red profesional más grande
del mundo.
• Posibilidad de crear una página de empresa con
actualizaciones de estado
-> 3 millones de páginas de empresa
• Únete a grupos temáticos para participar en los
debates y poner de manifiesto los
conocimientos y experiencia de tu empresa en
ese campo específico.
• http://linkedin.com

14. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
LinkedIn
• Publica contenido relevante para tus
seguidores y no tanto sobre lo estupenda que
es tu empresa.
• Escucha a tu audiencia, lee los comentarios
• Añade una imagen para dar la bienvenida y
mostrar tu marca
• Enumera los Productos y Servicios de tu
empresa para que sepan lo que puedes
ofrecer.

15. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Buenas prácticas en
LinkedIn
Interesante
http://www.etnassoft.com/biblioteca/las-mejores-p
http://www.slideshare.net/tomara/linkedin-en-
mi-plan-de-marketing-online-9770144

16. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Otras herramientas
de comunicación
• Facebook - visto en módulo 5
• Twitter – visto en módulo 7

17. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euMódulo 9 – Otras
herramientas Web 2.0 para PYMES
Herramientas Sociales
de Publicación para
PYMES

18. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Publicación

19. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Slideshare
• Plataforma online para compartir
presentaciones y documentos
• Posibilidad de presentar tu empresa
como experto en un campo específico http://slideshare.net
• Herramienta fácil de usar para hacer tu trabajo más visible y
público.
• Posibilidad de identificar otros socios potenciales para tu
negocio y a potenciales clientes
• Incrementas el tráfico en tu web cuando integras un enlace
• Las presentaciones se puede insertar muy facilmente en
cualquier otro sitio web.

20. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
YouTube
• Es el mayor servicio de
alojamiento de video online
• Se pueden ver, subir e insertar vídeos de
manera gratuita
• 4 billones de visionados diarios, se suben 24h
de videomaterial/min
• http://www.youtube.com

21. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euYouTube
Beneficios para tu empresa:
•Gran herramienta de Marketing
•Puedes hacer demostraciones de tus productos
•Resolver problemas de los clientes, p.ej,
mostrando como utilizar una herramienta o un
aparato.
•Crea una comunidad y recibe su feedback p.ej
sobre tus demostraciones

22. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euPicasa
• Organizador y visor de imágenes para
organizar y editar tus fotos digitales
• Es propiedad de Google
• Posibilidad de crear un album web vinculado a tu
cuenta de Google+
• Excelente herramienta de marketing, p.ej. Para
atraer a más gente a la página web de la empresa
• http://picasa.google.com/

23. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euFlickr
• Flickr es una plataforma de publicación
de fotos y vídeos
• Pertenece a Yahoo
• Las fotos se pueden integrar facilmente en páginas
web como presentaciones y hacer así tu página mas
atractiva.
• Se pueden subir fotografías en diferentes formatos.
• Ayuda a incrementar el tráfico a tu página web
• http://flickr.com

24. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Flickr
Cómo usar Flickr para tu negocio:
• Crea etiquetas para los álbumes para mejorar las búsquedas
• Añade descripciones al album y subtítulos a cada fotografía
– Añade la fuente de cada fotografía
– Posibilidad de añadir una licencia, p.ej Creative Commons
• Utiliza fotografías interesantes para anunciar tu negocio
• Ofrece a la prensa acceso a tu Flickr para promocionar tus
productos
• Sigue a grupos relevantes para entrar en contacto con
potenciales clientes en empresas similares a la tuya
• Nunca publiques entradas de publicidad en los foros de
debate

25. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Instagram
• App para compartir fotos y
videos online
• Propiedad de Facebook http://instagram.com
• Se utilizan palabras clave y hash tags para organizar
en categorías las fotos y vídeos que se suben
• Las empresas pueden hacer que los clientes
compartan e intercambien información sobre sus
productos con sus contactos.
• Se pueden subir a facebook, twitter, Flickr o enviar
por email sin tener que visitar cada página por
separado

26. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euMódulo 9 – Otras
herramientas Web 2.0 para PYMES
Herramientas Sociales
de Colaboración para
PYMES

27. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Herramientas Sociales
de Collaboration

28. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euDropbox
• Sistema de almacenamiento
online gratuito para guardar e
intercambiar archivos
• Posibilidad de trabajar sobre un documento
de forma colaborativa con tus compañeros.
• Posibilidad de acceder desde cualquier lugar
y dispositivo
• http://dropbox.com

29. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Google Drive
• Sistema de almacenamiento web
gratuito y servicio de sincronización
de Google
• Ofrece servicios en la nube, intercambio de
archivos y edición colaborativa.
• Todos los datos están almacenados en los
servidores de Google
• http://drive.google.com

30. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Google Drive
Beneficios para tu negocio
• Excelente herramienta para trabajar de
manera colaborativa.
• Los archivos son accesibles de manera remota.
• Es fácil enlazar con otros servicios de Google
(hangouts, gmail, etc)
Desventajas
• Seguridad de la información

31. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Doodle
• Herramienta online gratuita útil para evaluación y
para programar eventos
• No es necesario registrarse
• Simplifica el proceso de organización del tiempo
para grupos que trabajan de manera remota.
• Se puede utilizar para hacer evaluaciones
pequeñas, no muy complejas.
• http://doodle.com

32. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Wiki
• Aplicación Web que permite trabajar y
escribir de manera colaborativa sobre
un tema, un proyecto, etc.
• El wiki más conocido es Wikipedia, la
enciclopedia libre
• Software wiki gratuito
http://en.wikipedia.org/wiki/List_of_wiki_software

33. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
delicious
• Herramienta de marcación Social
• Almacena tus sitios web favoritos
• Puedes crear categorías a través de etiquetas
• Intercambia tus favoritos con tus amigos,
compañeros, etc.
• Los marcadores guardados en delicious son
accesibles desde cualqueir sitio y no solo desde
tu ordenador.
https://delicious.com/

34. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Módulo 9 – Otras
herramientas Web 2.0 para PYMES
Herramientas Sociales
de Reflexión para
PYMES

35. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.eu
Reflexión
Blog:
Ver la explicación realizada en el módulo 7.

36. This project has been funded with support from the European Commission. This publication [communication] reflects the views only of the
author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.
http:www.learning2gether.euInformación adicional
Para leer:
http://smallbiztrends.com/2013/06/create-a-google-plus-page.html
http://www.martinshervington.com/google-plus-pages-for-business-and-brands/
http://www.business.qld.gov.au/business/running/marketing/online-
marketing/using-youtube-to-market-your-business/benefits-of-youtube-for-business
http://blog.nonlinearcreations.com/2012/11/the-value-and-use-of-slideshare/
http://www.studio1c.com/seo-and-internet-marketing/496-promoting-your-
business-with-instagram.html
Para escuchar:
https://www.youtube.com/watch?v=JP2Qsl0vWI0
http://www.youtube.com/watch?v=wKJ9KzGQq0w
http://www.youtube.com/watch?v=1WTE6pa-EY4