iCrossing UK Client Summit 2011 - Social media to social business
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Social media to social business by Antony Mayfield for the iCrossing client summit 2011
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iCrossing UK Client Summit 2011 - Social media to social business
- 1. SOCIAL MEDIA TO SOCIAL BUSINESS Antony Mayfield, iCrossing 1
- 2. NETWORKS DEMAND A CONNECTED BUSINESS
- 3. Digital marketing is on the frontline of a business transformation.
- 7. DATA DELUGE
- 9. Marc Andreesen six months
- 12. What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century. Howard Rheingold
- 13. JOHN HAGEL:Edge-to-core speeding up...
- 16. WELCOME TO THE ERA OF COMPLEXITY BUSINESS
- 17. Half of my digital strategy is based on pseudoscience (but i don’t know which half)
- 18. HAVANA cars (cc) Andrea Rosa
- 19. DIGITAL BROADENS MARKETING’S ROLE
- 20. NETWORKS DEMAND A CONNECTED BUSINESS
- 21. ...AND CHANGE SOMETIMES COMES QUICKER THAN WE THINK
- 23. THE WORLD’s MOST POPULAR FAILURE
- 24. A STORY OF COMMAND & CONTROL UNDER PRESSURE
- 25. TODAY, THE STORY OF ORGANISATIONS IS ONE OF BUREAUCRACY VS NETWORKS
- 26. HOW TO MAKE A STOP ANALYSIS OF YOUR ORGANISATION
- 27. STRATEGY 5 - 10 YEARS POLITICAL | ECONOMIC | SOCIAL | TECH
- 28. TACTICAL NEXT FOUR QUARTERS EVERY FUNCTION FROM MARKETING TO HR RISKS | OPPORTUNTIES | COST SAVINGS
- 29. ORGANISATION HOW DO YOU PEOPLE WORK TOGETHER? SHARING INFORMATION REMOVING FRICTION
- 30. PERSONAL PRIVATE vs PUBLIC PERSONAL vs PROFESSIONAL SKILLS AND LITERACIES
- 31. START WITH PERSONAL OR STRUCTURAL APPROACHES
- 32. 3 SUPER SKILLS
- 34. JOHN HAGEL: Serendipity engines http://goo.gl/1Alc
- 37. SUPERSKILL #3 FOCUS & FLOW
- 40. SUPERSKILL #1 Networks SUPERSKILL #2 Sharing SUPERSKILL #3 Focus & flow
- 41. HOW TO SCALE NETWORK SKILLS, IDEAS, METHODS
- 42. FRAMEWORK
- 43. BOTH THE PROCESS AND THE MAINTAINING OF A FRAMEWORK CREATE OPPORTUNITIES FOR CHANGE
- 45. KEEP IN MIND NETWORKS PERFORM AN ORGANISATIONAL ANALYSIS AND DEVELOP YOUR OWN AND COLLEAGUES’ LITERACY
- 46. Thanks @amayfield Presentation licensed under Creative Commons (cc) Attribution 3.0. See link for full details: http://creativecommons.org/licenses/by/3.0/ Adapted from Business in Networks http://goo.gl/M0XCS