This document provides an overview of how IBM, business partners, and customers came together to develop the WebSphere application server and middleware platform. It traces the evolution of WebSphere from its origins in 1998 as a web application server to its current position as a full middleware platform supporting service-oriented architecture. The document highlights some of the key acquisitions and technology developments that expanded WebSphere's capabilities over time. It also shares customer stories that helped shape WebSphere and examples of how WebSphere has helped businesses transform and address challenges like business agility, cloud computing, and green IT.

1. The inside story of how IBM, business partners, and customers came together
To transform business and create the SOA runtime platform of choice
© 2008 IBM Corporation

2. 1990:
most people
had never heard of the Internet…
… but that was about to quickly change
2

3. 1996
Shipping companies and hotels
extending their online services
1995
The number of internet users
has grown to over 16 million
1993
Mosaic web browser introduced
1991
Gopher, the first user friendly
internet interface introduced
3

4. IBM Contributed to Internet Software from the Beginning
IBM Web
Object Manager
IBM Internet
Research project on 2nd
Connection generation HTTP servers:
Server web application server
IBM Web HTTP Server developed in
Explorer Raleigh, NC to publish
information
Web browser released
as part of OS/2 Warp
operating system
4

5. January
1998:
“Go figure out what’s happening on the internet
and tell me what we need to do.” Steve Mills
Chris Wicher, Chris’ team came back
Director of the with a prototype in
IBM Software 6 weeks…
Development Lab and committed to
leads the project productizing in 12
5

6. 1998: WebSphere is Born!
Steve Mills comes up with the name for a global
product centered around the World Wide Web
WebSphere name
purchased from small web
integration company in
California for price… and
surfing trip to Hawaii!
WebSphere Application Server
announced May 5,1998 at
IBM Technical Interchange
Conference in Orlando, Florida
6

7. WebSphere Piled up Industry Accolades
…while Other Independent Vendors Struggled to Survive
WebSphere Named Bluestone
Product of the Year by
Network Magazine (2000)
NetDynamics
WebSphere achieves
22% market share
according to industry
SilverStream
analysts (2000)
7

8. As Customer Needs Evolved
WebSphere Transformed into a True Middleware Platform
WebSphere WebSphere
Portal Commerce
WebSphere
Message Broker WebSphere MQ
WebSphere was now much more
than the original Application Server
8

9. Strong Technology Acquisitions
Complemented IBM Innovation
Jan 2002 CrossWorlds
Process automation and integration
Sept 2002 Holosofx
Business process modeling and monitoring
April 2004 Trigo
Information integration and master data management
July 2004 Cyanea
Problem determination and performance monitoring
May 2005 Gluecode
Open source-based application server
Oct 2005 DataPower
Appliances for XML, security, and integration
Aug 2006 Webify
Composite business service delivery
Jan 2008 Apsoft
Complex event processing
Making WebSphere an even more critical
part of our customers environments
9

10. Gartner: IBM Has #1 Share
in Application Integration and Middleware
IBM worldwide market share position
by sub-segment
Market position
Application Servers #1
Business Process Management
Suites #1
Enterprise Service Bus #1
Portals #1
Message-Oriented Middleware #1
Transaction Processing Monitors #1
Integration Appliances #1
Other AIM #1
Total Middleware Market #1
Source: Gartner, Inc.: Market Share: Application Infrastructure and Middleware Software, Worldwide, 2007, by Fabrizio Biscotti, Teresa
Jones, Asheesh Raina and Joanne Correia, June, 2008 (NOTE: The data is based on total software revenue.)
This represents Gartner data, and IBM does not acknowledge that Gartner’s segmentations necessarily comprise relevant markets.
10

11. As Patterns Have Evolved, So Has WebSphere
Service Oriented
Architecture
Enterprise Application
Integration (EAI)
Messaging Backbone
 Across People, Processes
and Information
 EAI connects applications  Leveraging an Enterprise
via a centralized hub Service Bus
 Easier to manage larger
 Point-to-Point connection number of connections
between applications
 Simple, basic connectivity
Flexibility
WebSphere has transformed itself into
the SOA runtime platform of choice
11

12. Early Customers Shaped Our Direction…
• Full online brokerage services
• Put financial investing back into Finnish Defense
the individual’s hands Forces
• Help millions of investors manage
their own savings • Portal for online training
• Enabled reservists to train at
home, reducing time away
• Instructors can spend more
time training vs. preparing
• Online marketplace with over
1 Billion views per day
• Opened access to 84 million
people in 39 countries
• 547,000 eBay stores are providing
jobs and income
12

13. …And Inspired Us to Make a Difference in the World
By leveraging information as a service,
WebSphere is able to show translated
assignments to parents who do not
speak English
Hurricane Katrina destruction left people
without jobs and companies without workers.
Relief efforts used WebSphere Web 2.0
technology to build a dynamic job board
13

14. Business Partners Brought the Message
to More Customers
Early Business Partners
built lasting businesses
1999
Web Systems Integrator
Program Announced
“Geek Spas” used to
recruit top Web Application
Development firms in London
Manhattan, and San
Francisco
“Over the years, we’ve been inspired
by the maturation of the product and
appreciative of the growth and value it
has brought to our clients and our firm.”
John Jenkins
Perficient’s Vice-President of IBM Field Operations
14

15. Dedication to Our Users
Since 1998, We’ve Listened to Users Ideas and Needs…
Over 23,000 Over 10,000 Leading
members across attendees to customers help
130+ user groups events around us drive the
worldwide the world industry
forward
We continue that tradition today with constant customer feedback
15

16. Today’s Businesses
Need to be More Flexible Than Ever Before
 Hungry for Change
 Innovative Beyond Customer
Imagination
 Globally Integrated
 Disruptive by Nature
 Genuine, Not Just Generous
Insight from Over 1100 CEOs Worldwide
Source: IBM Global CEO Study 2008
16

17. We’ve Helped Businesses
Become Agile and Globally Integrated
Drives Risk
Management Strategy
Industrial
Control complex business
processes for handling the risk
of aluminum price volatility
Delivers Unique Value
Aerospace & Defense
Created a single customer view
and increased cross-organization
focus on the customer Helps outpace industry
Competition
Chemicals & Petroleum
Driving its oil production recovery rate to
55%, from a ww industry average of 35%
17

18. Becoming a Globally Integrated Business
Requires a Flexible Technology Environment Built on a
Service Oriented Architecture (SOA)
21st Century - Agile
20th Century - Inflexible
Connect Compose
Dynamically assemble
Decompose Extend access to services
services for agility
Expose assets across enterprise
as services
18

19. IBM SOA Reference Architecture
Structured, Vendor Neutral Design to Enable SOA
Business Services
Interaction Process Information
Services Services Services
Management Services
Development
Enterprise Service Bus
Services
Info Assets
Partner Business App Access
Apps &
Services Services Services
Infrastructure Services
IBM WebSphere Software is a critical enabler in the
IBM implementation of the SOA Reference Architecture
19

20. IBM Helps Businesses Get Started with SOA
Through 5 Smart SOA Entry Points
TM
People: Greater productivity and flexibility
through targeted user interactions for
improved operations and collaboration
Process: Achieve business process
innovation through treating tasks as
modular services
Information: Provide trusted
information in business context by
treating it as a service
Reuse: Service-enable existing assets
and fill portfolio gaps with new reusable
services
Connectivity: Connect systems, users,
and business channels based on open
standards
WebSphere plays a key role across most entry points
20

21. People
Extend the Ability to Collaborate Inside & Outside
Change Leading to Innovation
 Enhancing people to people
collaboration Case Studies
A railway company in Spain positions itself
 Support multi-channel delivery to boost profitability and gain a competitive
edge with SOA-based online ticketing and
 Intuitive & adaptive user experience reservations system
A worldwide financial institution based in
the United States gains a more holistic view
of the data of its business units when it
Key People Products creates a service-oriented architecture
WebSphere Portal
Accelerators for WebSphere Portal Business Services
WebSphere Everyplace Interaction Process Information
Management Services
Services Services Services
WebSphere Voice Server
Development
Enterprise Service Bus
Services
Info Assets
Apps &
Partner Business App Access
Services Services Services
Infrastructure Services
21

22. Process
Business Process Management Enabled by SOA
Provides Business Agility to Your Company
 Provide Visibility Case Studies
 Manage Change A large U.S. distributor employs a
services-based approach in building
 Support Optimizaiton a high-performance, scalable
integration solution
 Facilitate Innovation
Financial services giant speeds
compliance with IBM WebSphere
Key BPM Products solution and SOA
WebSphere Dynamic Process Edition
WebSphere Integration Developer Business Services
WebSphere Business Services Fabric Interaction Process Information
Management Services
Services Services Services
WebSphere Business Modeler
Development
Services
Enterprise Service Bus
WebSphere Business Monitor
Info Assets
Apps &
Partner Business App Access
WebSphere Process Server Services Services Services
WebSphere Business Events Infrastructure Services
Industry Content Packs
22

23. Reuse
Optimize Your Cost and Increase your Speed
Create New Assets and Reuse Existing Ones
 Manage complex IT cost with Case Studies
virtualization
A large automobile manufacturer...
 Speed IT implementations with
Consolidation and virtualization
simple tools and starting points
improves efficiency, competitiveness
 Increase flexibility and productivity
with a common programming model State court serves timely information
to protect public safety with IBM
 Leading edge support for re-usage WebSphere software
of applications via Web Services
Key Application Infrastructure Products
Business Services
WebSphere Service Registry & Repository
WebSphere Application Server (WAS) Interaction Process Information
Management Services
Services Services Services
WAS Community Edition
Development
Services
Enterprise Service Bus
WebSphere Virtualization Engine
Info Assets
Apps &
Partner Business App Access
Services Services Services
WebSphere eXtreme Scale
Infrastructure Services
WebSphere sMash
23

24. Connectivity
Drive Flexibility With the Most Connected SOA
Mission Critical, Reliable, Secure Integration
 Connect to everything inside Case Studies
and outside your company
Global retailer sharpens its
 Count on reliable and secure point-of-sale vision with SOA
connectivity
Major hotel chain builds brand value
 Rapidly integrate new web services
with SOA and IBM WebSphere
and complex environments
Key Application Integration Products
WebSphere MQ
WebSphere Message Broker
Business Services
WebSphere DataPower SOA Appliances
Interaction Process Information
WebSphere ESB
Management Services
Services Services Services
WebSphere Adapters
Development
Services
Enterprise Service Bus
Info Assets
WebSphere Transformation Extender
Apps &
Partner Business App Access
Services Services Services
WebSphere Partner Gateway
Infrastructure Services
WebSphere Front Office
24

25. IBM Raised the Bar with the Smart SOA Approach
To Extend the Business Value of Deployments
™
Extend Adapt
Foundational End-to-End Transform Dynamically
WebSphere delivers capabilities that grow from basic to advanced as your needs change
25

26. We’ve Extended the Value of our Solutions
From the IT Foundation to Business Architecture
Business Architecture
Business Processes
SOA Foundation
and Infrastructure
Success Requires the Alignment of Business & IT
26

27. At the Foundation:
WebSphere enables Process Integrity as
SOA Solutions Scale-up and Scale-out
CRM Supply Chain Supply Chain Financial
(internal) (external)
Interaction
Application A Application B Application C Application
Service
Data
End-to-end
Integration
Connectivity (WebSphere Connectivity Portfolio)
Process
Process Automation (WebSphere BPM)
Security Quality of Service
27

28. In Processes, WebSphere Drives 6 Points of Agility
Leveraging Capabilities such as Business Events
Analytics Active Content
Service Selection Policies
Rules Events
IBM’s BPM Suite is unique in enabling all
Six Points of Agility
28

29. WebSphere Enables Industry Solutions
for Smarter Business Outcomes
Retail Telecom Financial Insurance
Markets
Manufacturing Healthcare Government Oil & Gas
Combining WebSphere Software and industry-specific
extensions to address specific business problems
29

30. WebSphere Provides Solutions
to Today’s Key Challenges…
Green Improve process efficiency, track environmental impact,
and virtualize infrastructure to share resources
Featuring: WebSphere Virtualization Engine
DataPower, Business Process Mgmt
Cloud Massively scalable service provisioning and delivery
through application and infrastructure virtualization
and device independence
Featuring: WebSphere Virtual Enterprise
WebSphere eXtreme Scale
Business Aligning Business and IT to drive greater business
agility through process automation and web 2.0
Agility
Featuring: WebSphere sMash
WebSphere BPM Suite
WebSphere Business Events
30

31. …Preparing Customers for Tomorrow’s Opportunities
 Provides Clear Visibility to
Business Leaders
 Empowers Business Users to Act
 Focuses on Business Outcomes
 Detects Business Situations
and Takes Action
31

32. The Market Recognizes WebSphere Innovation
and Leadership
2007 SOA Market Share Select WebSphere Awards
Virtria Iona
1% Other
Sybase 2%
1% 4%
Sun / SeeBeyond Innov8 wins business/IT WebSphere DataPower Developer.com 2007
2% alignment category XML Security Gateway Product of the Year
Progress Software (February 2008) XS40 wins Gold Award Awards: WebSphere
4% (April 2008) Studio, WAS, WAS CE
(February 2007)
Microsoft
4%
Software AG /
webMethods
4%
Tibco Developers Choice Intelligent Enterprise Application Integration
7% Award: WebSphere Reader's Choice Middleware CRN
Oracle/BEA
7%
64% MQ (January 2007) Awards: Best ESB
(January 2007)
Channel Champion:
WebSphere
(April 2006)
2007 Total: $2.0B Intelligent Enterprise Reader's
Choice Awards: Best Portal
Royal Academy of
Engineering's MacRobert
Platform, Best Integration Award: Best technological &
Application engineering innovation
(October 2005) WebSphere MQ
Source: WinterGreen Research, Inc. (November 2004)
This represents WinterGreen Research data, and IBM does not acknowledge that WinterGreen Research segmentations necessarily comprise relevant markets.
32

33. The WebSphere Story has Changed Lives
Leverage the SOA runtime platform of choice
and write the next chapter with us today!
33