1. Joint ITU-T SG 13 and ISO/JTC1/SC 6
Workshop on
“Future Networks Standardization”
(Geneva, Switzerland, 11 June 2012)
Socio-Economic Aware Design of
Future Network Technology
(Y.FNsocioeconomic)
Martin Waldburger,
University of Zurich,
Editor of Y.FNsocioeconomic in
Q21/13,
waldburger@ifi.uzh.ch
Geneva, Switzerland, 11 June 2012

2. Outline
Socio-economic Awareness
Design Goals and Objectives in Y.3001
Scope of Y.FNsocioeconomic
Proposed Structure
Tussle Evolution: Bandwidth Sharing
Tussle Analysis Meta-method
Conclusions and Recommendation
Q&A
Geneva, Switzerland, 11 June 2012 2

3. Socio-economic Awareness (1)
Stakeholders with
End-users ISPs Regulators ASPs
… varying socio-
economic interests
Out-of-network
socio-economic
interactions
Technology choices
Socio-economic (including
investments,
layer configurations)
Technology Technology outputs
(connectivity, QoS,
layer mobility,
security, etc.)
Network Middle
application boxes
Network s Firewall Technology
protocols s components
Links Routers Switches Servers 3G towers
Socio-economic layer is governed by laws of socio-economics,
while technology layer by laws of physics
Geneva, Switzerland, 11 June 2012 3

4. Socio-economic Awareness (2)
Traditional engineering goals (technology
design)
Effectiveness
Efficiency
Modularity
Security
Technology will reach multiple stakeholders
Different interpretations of goals
Different incentives Stakeholders
tussles
engage in
Different choices
Understanding socio-economic aspects
Complete view on ecosystem
Assess technology adoption and long-
term success
Geneva, Switzerland, 11 June 2012 4

5. Design Goals and Objectives in Y.3001
„Future Networks: Objectives and Design Goals“
Objectives ... to reduce barriers to entry for the various actors
involved in the network ecosystem.
Service awareness ... to reduce life cycle costs in order for them to be
deployable and sustainable.
Data awareness ... allow appropriate competition and an appropriate
Environmental awareness return for all actors
Social and economic awareness
Design goals
Service diversity
FNs are recommended to be designed to provide a
Functional flexibility sustainable competition environment for solving
Virtualization of resources tussles among the range of participants in the
ICT/telecommunictaion ecosystem
Data access
Rationale: Many technologies have failed to be
Energy consumption deployed, flourish, or be sustainable because of
inadequate or inappropriate decisions of the
Service universalization architect, ...
Economic incentives Sufficient attention therefore needs to be paid to
Network management economic and social aspects such as economic
incentives in designing and implementing the
Mobility requirements, architecture, and protocol of FNs in
order to provide a sustainable competition
Optimization environment to the various participants
Identification
Reliability
Geneva, Switzerland, 11 June 2012 5

6. Scope of Y.FNsocioeconomic
Y.3001 lists...
Candidate technologies
But no methods to achieve goals and
objectives
„Socio-Economic Aware Design of
Future Network Technology“
This Recommendation lists methods to achieve socio-economic design goals and
objectives for Future Networks (FNs). When a candidate FN technology is provided,
the methods listed provide a structured approach
•to anticipate at technology design time the socio-economic impact of the technology
taking into account the relevant set of stakeholders, tussles emerging among them,
and the range of available choices,
•to anticipate either a stable and incentives-compatible or an unstable outcome
resulting from deploying the technology,
•to identify potential spillover (unwanted) effects from the technology’s primary
functionality to another functionality,
•and to help design technology for Future Networks that is in-line with the respective
socio-economic design goals and objectives.
Geneva, Switzerland, 11 June 2012 6

7. Proposed Structure
Summary
Scope
References
Definitions
Abbreviations and acronyms
Conventions
Introduction
Socio-economic Aware Deployment of Future Network
Technology
Design for Tussle
Technology Deployment Cycle Tussle concept
Tussle Evolution
Tussle Analysis Meta-method
Stakeholder Identification Methods
Methods to
Tussle Identification Methods
implement steps
Tussle Impact and Tussle Evolution Methods of tussle analysis
Appendix: Methods Overview
Geneva, Switzerland, 11 June 2012 7

8. Tussle Evolution: Bandwidth Sharing
peer-to-peer p2p users get
p2p users configure
(p2p) users
applications to open p2p applications disproportionate
strategies/policies
multiple TCP configured to bandwidth share
Tussle outcome
?
connections for the perform traffic
Stakeholders’
same session obfuscation
ISPs throttle
bandwidth of p2p fair
ISP applications by using bandwidth
(neutral entity) What if ISPs deploy
p2p DPI technology sharing
applications
motivate multiple
congestion exposure
technologies &
congestion pricing schemes?
? interactive
interactive TCP connections for
users get
users the same session
disproportionate
Functionality: bandwidth sharing bandwidth share
strategies/policies
Tussle outcome
ISPs Regulator announces fines due
Stakeholders’
to VoIP providers‘ complaints
Regulator ISPs use DPI technology no
to degrade quality of discrimination
rival VoIP services
ASPs
Functionality: VoIP service delivery
Functionality Stable outcome Evolves
Initial state Unstable outcome Affects
Geneva, Switzerland, 11 June 2012 8

9. Tussle Analysis Meta-method
Functionality I Functionality II
Step 1: Identify all primary stakeholder roles and their
characteristics for the functionality under investigation
new iteration spillover
Step 2: Identify tussles among identified stakeholders
tussle tussle tussle tussle
Step 3: For each tussle assess the impact to each stakeholder
and potential spillovers
Geneva, Switzerland, 11 June 2012 9

10. Conclusions and Recommendation
Engineers need to...
Be aware of socio-economic aspects of
technology
Consider socio-economics in technology design
For the goal of...
Long-term success by incentive compatibility
Assessment of adoption potential
Sustainable competition environment
Recommendation Y.FNsocioeconomic
Methods to achieve socio-economic goals,
objectives
Tussle analysis (meta-method)
Several methods to implement tussle analysis
Geneva, Switzerland, 11 June 2012 10

11. Thank you for your attention!
Questions?
Comments?
Find more information on socio-economics
on http://www.seserv.org
Geneva, Switzerland, 11 June 2012 11