1. Re-targeting: Enriching
customer loyalty
Email Marketing Tips

2. What next when the readers’ do not
open your mailer?

3. The age long practise has been to re-send the
mailer to the reader.
But… Will simply hitting the re-send button work
with your readers?

4. Onagroundsoshaky,wesuggestthesestablemethodsto
deviceyourre-targetingplans.
• Resend the most important mails alone
• Tweak the Subject line
• Same time, Similar response

5. Resend the most important mails alone
• Prioritize and win back your clients.
• Re-send only the important mailers.
• Sending it all will have them quickly hit the unsubscribe button.

6. Tweak the Subject line
• Change the subject line.
• Let the user know that it wasn’t sent again by mistake.

7. Same time, Similar response
• Resend your mailers at a different time from your original send
• Give your readers enough time to open your mailers.
• A minimum of three days is what we recommend.

8. Conclusion
• Try these pointers.
• Analyse the output.
• Structure your mailers in accordance to the report.
Although this might take a while, it is definitely worth the try.

9. Thanks
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