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Corporate Social Responsibilities

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This document summarizes key points from the book "Corporate Social Responsibilities Doing The Most Good for Your Company and Your Cause" by Philip Kotler and Nancy Lee. It discusses why corporations engage in corporate social responsibility through increased sales, brand positioning, and attracting employees. It provides examples of socially responsible business practices like cause promotions, cause-related marketing, corporate social marketing, corporate philanthropy, and community volunteering. It concludes with recommendations for developing socially responsible initiatives that address issues connected to the corporation and measuring outcomes.

BusinessÉconomie & finance
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We All Want A Better World Pertamina.com Pertamina.com telkomsel.com
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Socially Responsible Business Practices Community Volunteering Corporate Philanthropy Corporate Social Marketing Cause-Related Marketing Cause Promotions CSR
Cause Promotions ,[object Object],[object Object],[object Object]
Cause-Related Marketing ,[object Object],[object Object]
Corporate Social Marketing ,[object Object],[object Object],[object Object]
Corporate Philanthropy ,[object Object],[object Object],[object Object]
Community Volunteering ,[object Object],[object Object],[object Object]
Socially Responsible Business Practices ,[object Object],[object Object]
Best Practices Evaluating Efforts Develop & Implement Plans Select initiatives to support issues Choosing Social Issues to Support
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Corporate Social Responsibilities

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  • 3. We All Want A Better World Pertamina.com Pertamina.com telkomsel.com
  • 4.
  • 5.
  • 6. Socially Responsible Business Practices Community Volunteering Corporate Philanthropy Corporate Social Marketing Cause-Related Marketing Cause Promotions CSR
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Best Practices Evaluating Efforts Develop & Implement Plans Select initiatives to support issues Choosing Social Issues to Support
  • 14.