The culture trip snowplow implementation
5 Aug 2016•0 j'aime•952 vues
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The culture trip snowplow implementation
- 2. The Culture Trip • Website/Application which showcases the best culture, food, travel, and art for every country around the world. • 3m unique visitor per month ~100% YOY growth, ~30m monthly events. • Dealing with mapping the culture world using big data. • Assembled from a team of previously $360m Check Inc acquisition by Intuit.
- 3. Why we used Snow Plow? • Data driven – supports A/B testing using lean methodology. • Owning the data. • Easy and cheap to maintain. • Scalable • Great documentation and support!
- 4. Our stack over AWS CDN Collector Clojure Collector Web/Mobile Client SendGrid Email Webhook CDN Collector Amazon S3 Snow Plow EMR Amazon S3 Storage Loader Trackers Collectors Process Events Load Data into RedShift
- 5. Some of our testing results • Email conversions up 137%. • Application download conversions up 220%. • Web site article FB shares up 165%. • MVP testing of future releases.