1. Social Media (Web 2.0): What is it, why is it
important and what are you doing about it?
By
Ian Davidson B.Sc. MBA FCIPD MCIM
Leading Reward Manager and influential
commentator
http://iandavidson.me
http://uk.linkedin.com/in/iadavidson/
3. Internet applications driven by user
actions
A conversation
between users
On line
communities
Communities of
Practice, CIPD,
nursing
Communities of
interest,
photography
5. How does it differ from the old web
User driven content
• There is no “web master”, the
users generate the content
Use of meta tags and
meta data
• The ability to “tag” with
location, time, subject,
keywords, makes the user
content easy to search and
also to link different sources
with common tags across the
internet.
• Does away with constraints of
time and space.
6. Examples
Twitter – short text messages sent to
“followers” with hash tags
#rebuildtrust @ianandmj
Facebook; personal profiles and
conversations
Flick – user photos
You Tube – User videos
Blogs
Written – user generated writing with
syndication http://iandavidson.me
Audio
Podcasts – user generated audio musings,
with syndication (see also ITunes)
www.idavidson.podbean.com
Video
Video blogs – increasingly common
12. Google Earth Mashup
Time Travelling with
Google Maps
Museum of London -
Street Museum
The Museum of London
have created a great
iPhone application to
showcase
hundreds of images from
its collections
Note use of IPhone app
using a Google Earth
Mashup!
15. Why is it important?
Potential to be very influential
Stephen Fry's Twitter feed has 2
million followers
Union leader used Twitter during
negotiations with BA
Mash up on Google Earth has been
used to follow environmental disasters
Facebook campaign achieved a UK
number 1 for an old record
IBM set up a successful recruitment
platform in 2nd Life
Breaks down "official channels" of
communication, news and marketing
16. Social media issues
Where is the Revenue stream?
Facebook parties, flash mobs,
demos
Checking of LinkedIn and Facebook
profiles by employers
Employee Facebook entry partying
when supposed to be sick
Blogs can give inside information on
organizations
Well known police blog – critical of
Home Office policy
It never goes away, comments made
as a youngster be retrieved and
cause reputational damage
17. Conclusion
Use it or someone else will
Competitive advantage
Wide reach
Mobile net
Disintermediation
A game changer
Why not?
Thank you
Ian Davidson
idavidson@mauritius.demon.co
.uk