LTV- Lifetime Value - Prediction in Casual Gaming by DMG- DSNR Media Group
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LTV- Lifetime Value - Prediction in Casual Gaming by DMG- DSNR Media Group
- 1. RESULT-BASED ADVERTISING FOR CASUAL GAMING
- 3. THE CHALLENGE Lifetime Value-LTV Prediction Not only who is worth what… but also, how to distinguish between them
- 4. THE KEY If we are able to predict LTV, based on campaign value chain components We can attribute higher eCPA for higher LTV acquisitions $$$ $$$ $$$
- 5. BUILDING AN OPTIMIZED VALUE CHAIN Landing Page Registration Form Landing page Landing page Short Form Long Form Conv Rate Conv Value LTV $$$ % Audience and media placement Creative banners Conversion Funnel Results eCPA eCPM
- 7. CONNECTING THE DOTS… Audience and media placement Creative banners Conversion Funnel Results Landing Page Registration Form Landing page Landing page Short Form Long Form Conv Rate Conv Value LTV $$$ % PREDICTION ENGINE
- 9. Thank you Tsafrir Peles [email_address] Twitter: @Peles_dmg www.DsnrMG.com
Notes de l'éditeur
- Better title
- MEANS: prediction problem: We either go broad with low acquisition cost target low volumes and missed opportunities Or we find way to predict LTV and adjusting ACT accordingly higher cpa for higher ltv
- Pre-click – some ad servers offer in their pixel type LTV Some post click optimization platforms