http://idcee.org/p/heiko-rauch-ufostart/ Heiko Rauch is an entrepreneur, tech enthusiast and angel investor. Today, he is the Co-Founder of UFOstart – the first “Global Crowd Network” for Lean Startups. Previously, he co-founded zanox, Europe's leading performance advertising network. His strengths in developing and maintaining lean, efficient organisational structures coupled with his strong financial competencies have proved a driving force in the success of zanox’ European and international expansion. It was also Heiko who established zanox’ subsidiary in the US – a strategic move to realise the vision of a globally spanning network covering Europe, Asia and the Northern American markets. zanox quickly established a global presence, and became Europe’s largest online marketing network, with 400 employees and annual revenues of $300M. In 2007, zanox was sold to a large PR/marketing firm in Europe. Heiko has been an enthusiastic supporter of entrepreneurship and crowdsourcing. In 2007 Heiko co-founded the Globumbus Foundation, an accelerator for entrepreneurship. Pic's are here: http://www.flickr.com/photos/idcee/sets/ More @ http://idcee.org Follow us on: YouTube: http://www.youtube.com/user/OfficialIDCEEChannel Facebook: https://www.facebook.com/IDCEE Linkedin: http://www.linkedin.com/groups/IDCEE-3940138 Twitter: https://twitter.com/idcee_eu Google+: http://gplus.to/idcee Flickr: http://www.flickr.com/photos/idcee/collections/

1. How to crowdsource a startup?
Heiko Rauch, Co-Founder UFOstart AG
@heiko_rauch
@ufostart

3. Hot or Not?

4. Hot or Not?

5. Save 80% cash
#Talent for Equity

6. 100% faster
#Crowdsourcing

7. What is Crowdsourcing?
Distributed problem
solving

8. Changing the World of Advertising
#Affiliate Marketing
#Crowdsourced Advertising

9. $300M Revenue 400 Employess

10. Ownership changes
everything!
#Equity

11. The crowd rocks!
#crowd sourcing

13. Why the Lean Start-Up Changes Everything

14. Why the Lean Start-Up Changes Everything
• Eliminate
Uncertainty
• Work
Smarter not
Harder
• Develop An
MVP
• Validated
Learning

15. Founder Institute
@founding

17. Equity
+Crowd
+Lean StartUp
+Moneyball for StartUps
#UFOstart

21. Global Crowd Network
Startup Success:
• Experts
• Distribution
• Money
Easy :
1.Upload your Equity
2.Engage the Crowd
3.Tweet your Needs

22. Crowdfunding Platforms
•
•
•
•
•
•
•
•
Kickstarter
Angellist
GrowVC
Seedmatch
angelcrunch
Indigogo
Fundable
…

23. Crowdfunding Growth
2012: $2.7 billion
2013 to $5.1 billion.
http://research.crowdsourcing.org/2013cf-crowdfunding-industry-report

24. Distribution

25. Experts / Talents
• Most of the crowdservices need an Expert
StartUp

26. Get Experts for Equity

27. Moneyball for StartUps
Find the best Talents and motivate them with Equity!

30. StartUp needs on UFOstart

31. Needs matched to CrowdServices

32. How it works

33. Pitch on UFOstart

34. UFO Team

35. Start your own UFO!
1. Connect your Social Profile to UFOstart.com
2. Calculate your startup value
3. Start your own project on UFOstart!

36. UFOstart AG
Silicon Valley | 440 N Wolfe Rd | Sunnyvale | CA 94085
Berlin | Potsdamer Platz 10 | 10785 Berlin | Germany
www.UFOstart.com
@UFOstart