This document proposes a new digital welfare model called TLN (Traffic Light of Needs) to better connect those in need with volunteers. It would use a cloud-based system and mobile app to create a social "board of needs" where volunteers could see requests in their area marked as red (unassigned), yellow (partially assigned), or green (no current needs). This aims to more efficiently match needs with volunteers based on location and timing. The system would also analyze collected social data to help authorities improve social policies. It outlines the team developing the project, plans for data protection and verification, and financial projections showing profitability by 2025.

1. TLN THE TRAFFIC LIGHT OF NEEDS
Dissemination of “prosociality”
in order to promote the sociality
of people, stimulating their
emancipation and connecting
needy and volunteers in a smart
and fair way.

2. THE NEW SOCIAL DEMAND COMPLEXITY
The growing complexity of the Social Service
and Demand needs to be clearly understood
and coded. TLN is the light that helps citizens
express their needs and guides them on in its
path of autonomy and emancipation.
Organization physically placed that host
volunteers: they do not know the needs required
and if they are really necessary that day in that
place.

3. THE SOLUTION
New digital welfare model that becomes a
“combination of opportunity - responsibility”
allowing the volunteers to recognize the new
social needs.
Cloud web services & mobile App to create a
social board of needs that connect needy and
registered volunteers.
The traffic light on the App will guide the
volunteers: RED => unassigned needs,
YELLOW => only assigned needs,
GREEN => no needs on the board.

4. UNFAIR ADVANTAGES
It is an out-of-the-box
business model.
New ways of living.

5. COMPETITIVE SCENARIO
Create a single smart environment that can
be a common basis for all these communities
where it is possible to optimize the collection
and management of needs, where to increase
the number of people, especially young people,
to take an interest in the common good, where
to analyze social phenomena and being able to
apply effective policies on the territory.
Create a single smart environment that can be a
common basis for all those in need where they
can look for a community in the area that can
help them while respecting the person in difficulty
and their dignity.
In person - The connection between the needy
and the volunteer is not smart: the needy has
to go to organizations placed in strategic points
without the certainty to find the volunteers that
can satisfy him needs: ther is no smart strategy
that guide the volunteers in the correct place and
at correct timing.
Word of mouth - via chat, whatsapp groups,
phone calls, Facebook posts, ...
THE TOMORROW’S TECHNOLOGY
THE TODAY’S “TECHNOLOGY”

6. PROJECT ROADMAP
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
TIME TO
MARKET
SCALING ICT
INFRASTRUCTURE
TO THE GROWTH OF
COLLECTED DATA
DEVELOP APPS
ON MOBILE
OPERATING
SYSTEMS
CREATE DATA
COLLECTION, ANALYSIS
AND PUBLICATION
INFRASTRUCTURE
(OPEN DATA)
MARKETING
AND
LAUNCH
STRATEGY

7. OUR TEAM
The team is made up of professionals and IT managers, doctors in communication, and engineers
able to carry out every phase of the project up to the disclosure in the market.
IGOR DE RUITZ
VALERIO RENNA
ANDREA BERETTA
SARA TONINI VINCENZO ROMANO GIOVANNI GALLOTTA
Marketing & Design
Mobile Development
ITC
Business Development Cloud & Big Data Business Development

8. HIGH QUALITY DATA
PROTECTED DATA
Data is secured, encrypted and stored
anonymously, to safeguard privacy of both
the needy and the donor.
VERIFIED DATA
Any data concerning a need is managed by
the community managers who consequently
define the truthfulness of the data itself.
OPEN DATA
Sentiment Analysis algorithms can catalog
the needs and made them available to the
authorities for social policies.

9. FINANCIALS
2021
2025
Costs: 380.000 €
Costs: 785.000 €
Revenues: 6.000 €
Revenues: 2.500.000 €
EBITDA: -374.000 €
EBITDA: 1.715.000 €
CASH GENERATION
-1000000
-500000
0
500000
1000000
1500000
2000000
2500000
2025
2024
2023
2022
2021
CAGR +47%

10. THANKS
DO IT RIGHT, CHECK THE TRAFFIC LIGHT!