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Byron White's presentation for EcomXpo, October 9th, 2007.

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Content That Connects Byron White President & CEO LifeTips.com
Connection ,[object Object],[object Object],[object Object],[object Object]
Connection (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bite Size and Super Size Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Bite Size and Super Size Content ,[object Object],[object Object],[object Object],[object Object]
Personalization ,[object Object],[object Object],[object Object],[object Object]
Personalization (cont.)
Personalization (cont.)
Stories ,[object Object],[object Object],[object Object],[object Object],[object Object]
Stories (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Freshness ,[object Object],[object Object],[object Object],[object Object],[object Object]
Value ,[object Object],[object Object],[object Object],[object Object]
Value (cont.) ,[object Object],[object Object],[object Object],[object Object]
Value (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Simplicity ,[object Object],[object Object],[object Object],[object Object]
Credibility ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creativity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation ,[object Object],[object Object],[object Object],[object Object]
Innovation (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Great Writers ,[object Object],[object Object]
Talent Pool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Talent Pool (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Define The Project ,[object Object],[object Object],[object Object],[object Object],[object Object]
Determine The Placement ,[object Object],[object Object],[object Object],[object Object]
Define The Style ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Define The Style (cont.) ,[object Object],[object Object],[object Object]
What’s Your Story? ,[object Object],[object Object]
Establish a Mantra ,[object Object]
Establish a Mantra (cont.) Be All You Can Be U.S. Army Healthy Fast Food Wendy’s Save Babies March of Dimes Fun Family Entertainment Disney Think IBM Winning is Everything Green Bay Packers
Develop A Flawless Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Engage And Connect ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understand Your Readers ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implement Smart SEO Rules ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bring Science To The Art ,[object Object],[object Object],[object Object],[object Object],[object Object]
 Stay Fresh ,[object Object],[object Object]
Hire The Pros ,[object Object],[object Object]

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