WriterAccess CEO Byron White's deck on the content marketing dream time, presented at FutureM on 10/7/15 in Boston.

1. The Content Marketing Dream Team: Demystified!
Byron White, WriterAccess
Founder & CEO

2. #FutureM15
Byron White
Chair, Content Marketing Conference
CEO WriterAccess
@ByronWhite
@WriterAccess

3. #FutureM15
The Content Marketing Dream Team: Demystified
The Skills The Dream Team Demystification
@WriterAccess

4. #FutureM15
CUSTOMER NEEDS
@WriterAccess

5. #FutureM15
CONTENT CURATION
@WriterAccess

6. #FutureM15
CONTENT PLANNING
@WriterAccess

7. #FutureM15
CONTENT OPTIMIZATION
@WriterAccess

8. #FutureM15
GREAT WRITING
@WriterAccess

9. #FutureM15
CONTENT DISTRIBUTION
@WriterAccess

10. #FutureM15
SOCIAL STRENGTH
@WriterAccess

11. #FutureM15
CONTENT ANALYTICS
@WriterAccess

12. #FutureM15
FREELANCER ACCESS
@WriterAccess

13. #FutureM15
A/B & MULTIVARIATE TESTING
@WriterAccess

14. #FutureM15
MARKETING AUTOMATION
@WriterAccess

15. #FutureM15
COMMUNITY BUILDING
@WriterAccess

16. #FutureM15
NEUROMARKETING SCIENCE
@WriterAccess

17. #FutureM15
KEY PERFORMANCE
INDICATORS
@WriterAccess

18. #FutureM15
THOUGHT LEADERSHIP
@WriterAccess

19. #FutureM15
THE
DREAM TEAM
@WriterAccess

20. #FutureM15
WHAT SPORT?
@WriterAccess

21. #FutureM15
X X
O O
Content StrategistMarketing Manager
TENNIS
@WriterAccess

22. #FutureM15
Content Assets
Blog Posts
Long Form Articles
eNewsletter
Email Promotions
Social Channels
KPI Conversion Rate Optimization
The Skills
Customer Needs
Content Curation
Content Optimization
Great Ideas
Freelance Network
Great Writing
TENNIS
@WriterAccess

23. #FutureM15
OptimizerAnalyst EditorStrategist Writer Designer
VP of Marketing
BASKETBALL
X
X X X X X
O O O O O
O
@WriterAccess

24. #FutureM15
All Tennis Assets
Content Plan
Infographics
White Papers
Webinars
eSpotlights
Press Releases
KPI: Marketing Optimization
All Tennis Skills
Multi Channel Distribution
Social Engagement
Content Strategy
AB Testing
Storytelling vs Selling
Key Performance Indicators
Content AssetsThe Skills
BASKETBALL
@WriterAccess

25. #FutureM15
X X
X X X X X X X X X X
O O O O O O O O O O
O O
Chief Content Officer
SEO Specialist
PPC Specialist
Analytics Specialists
Marketing Optimizers
Content Strategist General Writers
Copywriters
Script/Tech
Social Media Gurus
Graphic Designers
Web Designers
Animators
FOOTBALL
@WriterAccess
Marketing Manager

26. #FutureM15
Monthly GoalsThe Skills
All Basketball Assets
Decrease UAC
Increase Reach
Webinars
Speaking Gigs
Guest Blogging
Book Publishing
KPI: Revenue Optimization
All Basketball Skills
Social Engagement
Multi-variant Testing
Community Building
Neuromarketing Science
Branding and Design
Thought Leadership
FOOTBALL
@WriterAccess

27. #FutureM15
#1 TRICK
@WriterAccess

28. #FutureM15
Recruiting and Screening Talent
Aligning Career Goals with Roles
#2 TRICK
@WriterAccess

29. #FutureM15
THANKS!
writeraccess.com/writingskillguide writeraccess.com/contentroadmap
@WriterAccess

30. #FutureM15
Please welcome today’s panelists.
Greg Jarboe
SEO-PR
Jeff Mesnik
ContentMX
George Irish
Strategis
@WriterAccess