www.andrewchow.sg Logos are undoubtedly an important part of branding a business. Today, anyone who sees the golden arches would think of McDonald's, a bitten-into apple of the tech behemoth Apple, and a fairy tale castle of Walt Disney. Logos do not have to be complicated to be good, but they do have to symbolise the company and give it an image that nothing else can provide. And just like anything else, some logos are better than others in terms of design and its ability to give brand recall. We found some logos that actually have meanings cleverly hidden in the design. Take a look at them, and you will most not likely see them the same way again.

1. 20 famous logos with
hidden messages

2. Logos are undoubtedly an important part of branding
a business.
Today, anyone who sees the golden arches would think
of McDonald's, a bitten-into apple of the tech
behemoth Apple, and a fairy tale castle of Walt Disney.
Logos do not have to be complicated to be good, but
they do have to symbolise the company and give it an
image that nothing else can provide.
And just like anything else, some logos are better than
others in terms of design and its ability to give brand
recall.
We found some logos that actually have meanings
cleverly hidden in the design.
Take a look at them, and you will most not likely see
them the same way again.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

3. Not only does the arrow form a smile, it also cleverly shows that
Amazon sells everything from A to Z.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

4. Guess where they inserted their 31 original flavours? Can't see it? Check
out the pink parts of the letters B and R.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

5. Carrefour means "crossroad" in French, which could explain the two
arrows on each side of the arrow. The negative white space,
meanwhile, actually forms a letter C.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

6. Egg 'n' Spoon is a national courier service for the UK whose slogan is
"Speed with care". Their logo, which looks like a simple letter "e" at
first glance, actually has an egg and spoon. See it? Check out the white
space.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

7. You can plainly see that the Fedex logo spells out the company's name,
but if you look between the letters E and x, you will see an arrow which
represents the speed and accuracy of their deliveries.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

8. If you look closely at the logo of Galeries Lafayette, a lifestyle store in
France, you will see that the logo represents Paris with its joined letters
"t" to form France's most famous icon, the Eiffel Tower.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

9. Goodwill, a global social services enterprise, has a logo befitting what it
does. If you take a look at the figure inside the blue box, you will either
see a small letter "g" - or half of a happy face.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

10. Do you see the knight in armour with a spear in the middle of the K?
You might also see the head of a horse in the same letter.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

11. Le Tour de France, is of course the globally famous cycling race. Can you
see the cycling man in their logo? Hint: The yellow circle is the wheel!
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

12. Some say the LG logo is actually Pacman in disguise.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

13. The London Symphony Orchestra's logo looks like a flowy interpretation
of its acronym, LSO. But if you take another look, you might also see
that it's a conductor waving his baton.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

14. NBC is also known as the "Peacock network" because of its stylised
logo. It consists of the 3 primary and 3 secondary colours, which
correspond to the network's six divisions when they redesigned the
logo: News, Sports, Entertainment, Stations, Network and Productions.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

15. The N inside the circle of the Northwest logo can be plainly seen. But
with the triangle, you can see the letter W too. Coincidentally, the W is
pointing - where else? - northwest.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

16. Roxy is a female clothing brand owned by Quiksilver. Its logo is made up
of two Quiksilver logos that form the shape of a heart.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

17. You might wonder why the logo for Sony's laptop line is stylised like
that. It is actually a marriage of digital and analog. The VA actually
forms an analog wave while the I0 represents the binary digits 1 and 0.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

18. Staples is an office supplies store, among other things, in the US. Notice
the L? It's actually a stylised stapler.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

19. The Sun logo, designed by Professor Vaughan Pratt of the Stanford
University, is one of the most famous ambigrams in the world - you can
read the brand name in every direction; both horizontally and vertically.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

20. The T in the logo of TaylorMade, a golf equipment company, is the
bottomside of a driver.
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

21. Toblerone is originally from the town of Bern in Switzerland. The town
Bern is also known as the "City of Bears". Can you see how the
chocolate bar's logo paid tribute to this?
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

22. Tostitos, a brand of tortilla chips, has two people enjoying the chips and
dip in their logo. Clever, eh?
Source : http://business.asiaone.com/Business/SME%2BCentral/Brand%2BMe%2521/Story/A1Story20111220-317293.html

23. Andrew Chow a.k.a Ideasandrew
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More than 200 interviews/features in 5 years from local and international media