2. 1
ONLINE GAMBLING REVENUE
Projected growth of Online Gambling, 2010
An estimated $25 Billion in
revenues from online
gambling, projected for 2010.
A majority of which is spent
on customer acquisition and
building brand loyalty.
Mergers & Acquisitions seem
to be taking more priority
with strategic alliances for
sustainable growth.
iDeaTurf Consulting Contact Us
p. 0037127103800 :: e. info@ideaturf.com
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3. 2
THE QUESTIONS
• How much of the market share do you aim to acquire?
• How do you stay competitive without diluting your business?
• How do you innovate and differentiate from the rest of the brands?
• How do you build customer loyalty?
• Where do you see your brand 3 years down the path?
iDeaTurf Consulting Contact Us
p. 0037127103800 :: e. info@ideaturf.com
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4. 3
INFLUENCE FACTORS
Factors that influence the success & sustainability of your iGaming Business
LICENSING MARKETING COMPETITION
With so many jurisdictions offering Do you have a plan to understand Have you identified your
gambling licenses. Who do you your customers by offering them competitors? How will your brand
choose? your value proposition? be unique from the rest? Will you
be able to compete on par?
GAMING PLATFORM MARKET PENETRATION GROWTH & SUSTAINENCE
What are the factors to consider What markets would you be Do you have a 3 year plan? What
when choosing the right gaming targeting and why? Is there a plan measures have you taken for
platform? that guides you in your efforts? growth and sustainability of the
business?
BACK OFFICE TOOLS LIQUIDITY CREDIBILITY
What are the tools you need to Do you have contingency plans and Why should people trust your
effectively manage and measure sources to maintain player brand? How secure is your
your business and marketing liquidity? eCommerce transactions. Do you
objectives? payout on time?
iDeaTurf Consulting Contact Us
p. 0037127103800 :: e. info@ideaturf.com
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5. 4
ABOUT US
How we can help you answer those questions…
BUSINESS BUSINESS
MARKETING
CONSULTING INTELLIGENCE
SIA iDeaTurf Consulting, registered and operating
from Riga, Latvia is a full service consulting,
integrated marketing and tradeshow management
services company.
Our iGaming Services are backed by over six years
of experience in various ecommerce enabled
businesses and domain expertise.
YOUR
Our varied experience gives us the expertise to
service clients in the iGaming Industry and offer
BRAND
out of the box strategies.
iDeaTurf Consulting Contact Us
p. 0037127103800 :: e. info@ideaturf.com
IDEAS @ WORK
6. 5
OUR SERVICES
Overview of our services
Our services are structured in order to enable and effectively service iGaming Companies in all aspects of the business. From
implementing best business practices to making use of innovative marketing strategies, we partner with our customers with the
sole purpose to maximize profits being in line with the customer’s core business objectives.
CONSULTING MARKETING TRADESHOWS
Our goals are driven by Integrated marketing Ensuring maximum
a purpose and an solutions for optimal returns from your
objective. returns exhibition
participation.
To ensure you get the Go beyond the CPAs and
maximum leverage from regular advertising End to end solutions, so
your business means. Reduce you don’t lose focus on
operations to acquisition rates, focus your objectives.
compliment your on retention.
marketing efforts.
iDeaTurf Consulting Contact Us
p. 0037127103800 :: e. info@ideaturf.com
IDEAS @ WORK
7. 6
BUSINESS CONSULTING
GAMBLING LICENSING GAMING PLATFORMS BACKOFFICE TOOLS
TECHNOLOGY OUTSOURCED
PAYMENT PROCESSING
CONSULTING SUPPORT CENTER
iDeaTurf Consulting Contact Us
p. 0037127103800 :: e. info@ideaturf.com
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8. 7
INTEGRATED MARKETING
MARKETING
BRANDING FOCUS ON RETENTION
INNOVATION
CUSTOMER LOYALTY & COMPLIMENTARY USE INCREASING YOUR
ENGAGEMENT OF MEDIA STRATEGY VALUE PROPOSITION
BUSINESS
INTELLIGENCE
iDeaTurf Consulting Contact Us
p. 0037127103800 :: e. info@ideaturf.com
IDEAS @ WORK
9. 8
WHY CHOOSE US
Experience in all factors in the life-cycle process of setting up and running Online Gambling/iGaming
operations
Innovative strategies that reduce your acquisition costs
Business Intelligence to increase conversion of new leads and improving customer retention.
Integrated Marketing, to compliment the efforts and to increase maximum brand value.
Back office tools to help optimize your efforts and focus on marketing objectives.
Analytics to measure and fine tune the marketing initiatives.
iDeaTurf Consulting Contact Us
p. 0037127103800 :: e. info@ideaturf.com
IDEAS @ WORK
10. 9
GET IN TOUCH
CONTACT US
Address:
31e, Daugavgrivas Street
Riga, Latvia 1007
Phone:
+37127103800
Email:
info@ideaturf.com
*Click on the icons to connect with us
iDeaTurf Consulting Contact Us
p. 0037127103800 :: e. info@ideaturf.com
IDEAS @ WORK